Experience the future of driverless vehicles receiving ATSC 3.0 HD programming at the #NABShow attraction “Road to ATSC 3.0”. The exhibit will be shuttling attendees between the Central and South Halls of the Las Vegas Convention Center Monday-Thursday during the 2018 NAB Show April 9th-12th, 2018 located in the Orange Lot.
This custom 11-seat vehicle “of the future”, is supplied by Keolis North America, it will include LG Electronics ATSC 3.0 television receivers and monitors that will display live broadcasts over the air from an experimental Sinclair Broadcast Group Next Gen TV transmitter facility more than 10 miles away. The shuttle will transport attendees from the southwest corner of the Outdoor/Mobile Media exhibits to the South Hall during exhibit hours beginning at noon on Monday, April 9.
“Once again, NAB Show is the place to see groundbreaking technology applied in new ways. This is the first time an autonomous vehicle and Next Gen TV have been combined to provide a powerful glimpse of the future,” said NAB Chief Technology Officer Sam Matheny. “Riding in a driver-less vehicle is a revealing moment for people to see where the future of mobility is taking us, and viewing live HD broadcasts while doing so really highlights one of the great opportunities that broadcasters have in deploying the ATSC 3.0 standard.”
Don’t worry if the drive line is too long, because there will be an identical but stationary shuttle which will be featured in the Road to ATSC 3.0 exhibit in the Central Hall Lobby, co-sponsored by NAB, the Consumer Technology Association and the Advanced Television Systems Committee. The exciting exhibit will showcase demonstrations of Next Gen capabilities, including Ultra HDTV, High Dynamic Range video, immersive audio, and personalized and addressable content.
“One of ATSC 3.0’s key benefits is mobility, giving broadcasters who deploy the new service reach far beyond the living room screen. We fully expect ATSC 3.0 to be entertaining passengers in self-driving vehicles, and for this technology to be used for providing other data services to riders- whether in an autonomous vehicle or on-the-go with future mobile devices,” said ATSC President Mark Richer.
Listing of scheduled stops are:
STOP 1: Transport runs on a loop stopping at South Lower Hall, and The Beer Garden.
STOP 2: Transport runs on a loop stopping at The Beer Garden and the south west corner of the Outdoor/Mobile Media exhibits.
STOP 3: Transport runs on a loop stopping at the south west corner of the Outdoor/Mobile Media exhibits and South Lower Hall.
“Road to ATSC 3.0” is open to all-badge access. Enjoy the ride!
About NAB Show
NAB Show, held April 7th-12th, 2018 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, 2018 #NABShow is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Broadcast Beat is the Official Broadcaster of the 2018 NAB Show in Las Vegas and the Producer of NAB Show LIVE. In 2017, NAB Show LIVE received over 1.3 million online viewers and during the 2018 NAB Show, we are expected to exceed 1.5 million viewers.
Matt and his family currently reside in the Washington, D.C metro area.