The annual Consumer Electronics Show (CES) is happening this week from January 5-8 in Las Vegas and there will be much going on including demonstrations and panel discussions regarding the new ATSC 3.0. The IP based television standard is the standard through which internet and over the air content can be merged for delivery.
The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard. ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries.
The ATSC 3.0 standard is, for the most part, ready to go but they look to put the finishing touches on it and have it ready to be fully unveiled come the NAB show in Las Vegas in April. Progress continues to move smoothly on some 20 selected practices and standards. The highlight for the ATSC 3.0 CES event will happen on January 4 with a panel discussion entitled: ATSC 3.0: A New Broadband Network. The panel will feature moderator Kevin Gage of One Media as well as featured speakers like Aslam Khader of Amazon Elemental Technologies and Gordon Castle of Ericsson.
Mark Richer, President of the Advanced Television Systems Committee stated that, “ATSC 3.0 is the next generation broadcast platform that has the capability of delivering Ultra HD TV with HDR, interactive features and multi channel immersive audio. ATSC 3.0 will present viewers with more streams, more choices, more channels and more flexibility. The new system can also be a pipeline for delivering data to the car, to mobile devices and to the home. ATSC 3.0 remains in track to be completed as a finished standard later this spring with technologies moving through the standardization process as planned.”
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