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Author Archives: Andy Marken

Good VR Content Isn’t Just Entertainment It’s Personal Experience

While studios and distributors around the globe push out new films, series, mini-series and content to fill the insatiable entertainment demands of folks; they just have a hard time figuring out how they’re going to make huge profits from VR (Virtual Reality), which seems to be a solo adventure.   But there’s a cadre of experienced, experimenting filmmakers who are ...

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We Are So Busy with Our Connections, We’re Alone

  “I love you. I really love you.” – Molly Jensen, “Ghost,” Paramount, 1990     When my dad was alive, he was one of those never-connected people.   I offered to get him a computer for his home in the Midwest, pay for the connectivity and even get him some local training.  He could get online and “visit the ...

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One Minute of Video is Worth 1M Plus Marketing Words

            “Wait a minute! Wait. I’m having a thought. Oh, yes. Oh, yes. I’m gonna have a thought. It’s coming… It’s gone.” – Big Boy Caprice, “Dick Tracy,” Touchstone Pictures, 1990   If you think the broadcast industry is in a state of disruption with linear TV folks trying to figure out how they’re going to compete with the organizations ...

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More, Better Content Drives Demand for Better, Faster Service

“Transportation is a precise business.” – Frank Martin, “The Transporter,” Eurocard, 2002     “Jeezz, this thing is slow!”    Our son was complaining about downloading a TV show from Hulu.   It took about 10 seconds before it began streaming.   I bit my tongue and refused to say, “You think you’ve got it tough?   I can remember…”   ...

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New M&E Industry Advances Put Viewer in Charge

“We know we don’t want anything extraordinary to happen to Jonathan. We’ve already agreed on that. No accidents, nothing unnatural. The game was created to demonstrate the futility of individual effort. And the game must do its work.” – Bartholemew, “Rollerball,” MGM, 1975   Between the sessions at the Bank of America Merrill Lynch Media Communications and Entertainment Conference and ...

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OWC’s Soule Named Stevie Awards Finalist

OWC President, Jen Soule, Named Finalist In 14th Annual Stevie® Awards for Women In Business Stevie Award Winners to Be Announced in New York on November 17   WOODSTOCK, IL – October 6, 2017 – Other World Computing (OWC®), a leading zero emissions Mac and PC technology company, announced today that company President Jen Soule was named a Finalist in ...

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Technology that Brings Us Together Also Drives Us Apart

“I knew, somehow, that I had to stay alive. Somehow. I had to keep breathing. I stayed alive. I kept breathing. Because tomorrow the sun will rise.” – Chuck Noland, “Cast Away,” 20th Century Fox, 2000     First, it was Al Gore inventing the Internet. Then, Tim Berners-Lee came up with the Web.   Finally, we were able to ...

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Good Content Should Be Paid For, Protected

  “Though the world has changed, our enemy remains the same.” – Selene, “Underworld Awakening,” Screen Gems, 2012       With this year’s Emmys, it was still obvious that diversity and equality come slowly for the M&E industry – heck, every industry – except for one area.   People prove there is diversity, equality in the stuff they watch. ...

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Dealt … Overcoming the Odds

The toughest critics an Indie filmmaker can face are the people who attend film festivals.   They come, not just to be entertained but to be knocked out of their seats by the story that is told and how it is told.   In addition, there’s more than a few of their peers in the audience   So, it was ...

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Autonomous Cars Require More Than Just Technology

“I think your experiment just got a mind of its own.” – Eddie Kasalivich, “Chain Reaction,” Chicago Pacific Entertainment, 1996     I don’t want to say that the AV (autonomous vehicle) is old news but … it’s old news.   One of the first videos on the subject, “The Automatic Motorist.” was back in 1911 when filmmaking was really, ...

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Small Screen Viewing is Becoming a Very, Very Big Deal

“Be still my dog of war. I understand your pain. We’ve all lost someone we love. But we do it my way!” – Humongus, “The Road Warrior,” Kennedy Miller Productions, 1981   The first thing you discover at IBC is that TV isn’t dead. It has just morphed into a dizzying array of ultra-confusing solutions … that’s right, everyone has ...

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It’s Tough to Keep the Internet a Borderless Service

“We’ve all become great admirers of your work around here, but all good things must come to an end.” – Randolph, “Free Willy,” Warner Bros., 1993     Academics and scientists are really smart … but they’re also really naive!   Sorry, folks, but you are.   Back in the mid-60s they came up with altruistic idea of connecting their ...

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The Refreshing View of Immersive Content

“You have no idea what you have unleashed.” – Dr. Henry Jekyll, “The Mummy, 2017,” Universal   Developing, delivering, and using a new technology like VR isn’t easy; but gawd, is it fun.   At IBC, we’ll see – and hear from – people who can see it, almost touch it.  And we’ll hear a ton of naysayers.   They’ve ...

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IBC Media Coverage … They’re Not Just Coming for You, Honest!

IBC is probably the best and worst trade show in the world.   It’s the best because: It’s the place where M&E firms of every size launch new product concepts, new products. It attracts the best potential business partners from around the globe. It is the one main event that anyone who is anyone in the M&E industry has to ...

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People Don’t Want 1,000s of Channels, They Want Quality

“All men must die, but we are not men.” – Daenerys Targaryen, “Game of Thrones,” HBO, 2011 – present Someone recently wrote that despite what Bill Gates said years ago, content isn’t king evidenced by the fact that A&T is looking to buy Times Warner and Comcast bought NBC Universal.   The author said obviously, distribution is the new king. ...

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The Father and The Bear

Creative Movies Come from the Heart, Not the Budget     Sure, people like big-budget movies and TV series.   They’re interesting, entertaining and give us a chance to see some bleeding-edge stuff that leaves us in awe.   But what really leaves a lasting impression is when a project is done that sticks with you weeks, even months, after ...

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