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Author Archives: Andy Marken

Enhanced Virtual Reality Creative Film Tools Being Released into the Wild

“We cling to memories as if they define us, but they don’t. What we do is what defines us.” – Dr. Ouelet, “Ghost in the Shell,” Paramount, 2017     Normal people don’t know – or care – about the difference between a CPU (central processing unit) and a GPU (graphic processing unit).   They simply want to use their ...

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Diversity in M&E Should Be the Norm, Not the Exception

“Women are the wave of the future, and sisterhood is stronger than anything!” – Wonder Woman, “Wonder Woman TV Series,” Warner Bros., 1975-1979     Sometimes my daughter and I don’t see eye-to-eye when it comes to movies.   After seeing the tentpole fiction movie Wonder Woman, she summed up the movie saying, “She was a total badass!”  (I think ...

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The Right Content on the Right Device at the Right Time

“You’re gonna close your eyes on world war 3 or you’re gonna saddle up and save the entire damn world.” – Hobbs, “The Fate of the Furious,” Universal Studios, 2017     ATSC (Advanced Television Standards Committee) 3.0 hasn’t been implemented globally quite yet; but it is well established in Korea – in preparation for the Olympics; and is slowly ...

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TV Is Evolving to Meet the Needs of Content Producers, Viewers

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, “Tale of Two Cities”     Last weekend, instead of idly relaxing, I made myself think…I read a book.   Yes, it ...

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Drones Raise Filmmaking Opportunities

“Time was you could take real pride, in just getting there, flying used to be fun Lou, it really was.”  – Lew Moran, “The Flight of the Phoenix,” Associates & Aldrich Company, 1965     Walking around the drone pavilion at NAB this year, it was surprising to see the advances equipment and software organizations have made for filmmakers in ...

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Technology Drives Every Segment of the M&E Industry at NAB

“Maybe one day we’ll find out.” – Deckard, “The Fate of the Furious,“  Universal Studios, 2017   It’s one thing to mingle with the mob at the NAB (National Association of Broadcasters) show.  It’s quite another to figure out what in the **** is really going on in the industry.   The MET (Media & Entertainment Technology) effect is being ...

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Protecting Great Video Is Like Practicing Tough Love

“You’ve got to play the odds, man. I’ve been doing this for eighteen years, and if I were a betting man, I would bet on the people who pay every time, out of the gate.” – Agent Lonnie Hawkins, “Ransom,” Touchstone Pictures, 1996     At NAB (National Association of Broadcasters), one of the mixed emotion subjects that spread throughout ...

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4K, HDR Were Fast, Beautiful and Took Up a Lot of Space at NAB

“One thing I’ve learned from Dom is that nothing really matters unless you have a code.” – Brian O’Conner, “Fast & Furious,” Universal Pictures, 2009   While there was a lot of excitement at the NAB (National Association of Broadcasters) show; there was also an underecurrent of uncertainty on the rapid changes taking place in the industry.   The unquestionable ...

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Intelligence Assistants Are Augmented, Not Artificial

“David, I often felt a sort of envy of human beings…Certainly, human beings must be the key to the meaning of existence.” – Specialist (evolved mecha), “A.I. Artificial Intelligence,” Warner Bros., 2001   The other day, I went into the family room to get something and forgot what it was so I asked, “Alexa, what did I come in here ...

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Two Alone Together…Balancing How Lives Can Change in a Flash

If takes a lot of original thinking, creativity and hard work to make a suddenly alone love story stand out; and Geoffrey Orthwein and Andrew Sullivan – cowriters/directors – keep you involved throughout their newest film, Bokeh, that will expand to 13 theaters across the country on April 14th. For people who don’t know what Bokeh means (which was me ...

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Behind the Scenes Production of Invisible the Episodic VR Series

Jolting Beginning – When the opening scene of the film is you looking up from inside an open grave, you get the idea that the Invisible VR production might be a little different … it is.    For the past four years, we’ve watched VR (Virtual Reality) grow from a fun curiosity into a wide ranging informational, educational, entertainment solution.  ...

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OWC Hosting Video and Audio Professionals In-Booth Throughout NAB Show

OWC will feature new and upcoming products and will host a number of editors, photographers and producers displaying their skills in Booth #SL8905.   OWC, a leading zero emissions Mac and PC technology company, will be exhibiting a line-up of innovative new technology products, as well as sponsoring and participating in a number of showcases and events while at the ...

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“It’s there all right. You get in there and can’t get out, you gonna wish it wasn’t.” – First Griner, “Deliverance,” Warner Bros., 1972     A few weeks ago, I was in San Francisco and ran into a lady friend.   She was watching some of the dumb stuff on YouTube while I was catching up on a hilarious ...

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Good Influencer Reviews Begin with Great Leaders

“Before we go… let us remember our code… Let us do right to all – and wrong no man.” – Doc, “Doc Savage, The Man of Bronze,” Warner Bros., 1975     With the growing popularity of YouTube and Facebook, Influencer Marketing has become the mantra of social media marketers.   They figure the folks with the biggest follower numbers ...

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Content Folks Focus on the Technical Issues of Entertainment

    “You are wise in your generation. We must have a long talk, and then I have an important call to make.” – Dr. Pretorius, “Bride of Frankenstein,” Universal Pictures, 1935     Probably the best way to describe the HPA (Hollywood Professional Association) Tech Retreat is one part creative, one part IT (information technology), one part CFO (chief ...

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Sundance Spotlights Tomorrow’s Content Developers

“He’s *cute*! He’s from out of town, and *don’t* tell me that doesn’t curl your toes, Ariel, I know you too well. You want out of here so bad you probably memorize bus schedules.” Rusty, “Footloose,” Paramount, 1984   On any given day (excluding holidays), there are about 11.5 film festivals taking place where visual storytellers show off their best ...

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