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Author Archives: Andy Marken

Customers are Hard to Win, Harder to Keep

“When you side with a man, you stay with him! And if you can’t do that, you’re like some animal, you’re finished! *We’re* finished!” – Pike Bishop, “The Wild Bunch,” Warner Bros., 1969     Companies are running so fast today developing new (sometimes even great) technology that they often lose sight of most important part of the firm’s growth ...

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We’ll Spend Time in the Clouds, Even with the Storms

  “My whole life I wanted to be a great inventor. Just like my hero.” – Flint Lockwood, “Cloudy with a Chance of Meatballs 2,” Columbia Pictures, 2013     Before the always-on, always-connected online world, folks would spend summer afternoons lying by a creek staring at the clouds and identifying them – planes, dragons, bunnies, snakes, hawks, and mermaids, ...

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Content Designed for Small-Screen Viewing

Jim Courtright, of Big Thinking by the Hour, has been producing promotional and marketing content for more than 10 years and his clients have always told him his approach was effective for them.   But when he started watching the available content on his smartphone, most of what he saw was TV ads that were just shrunk to fit on ...

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Civil War Action…VR Goes to War – A Letter from the Trench

Seventy Plus years before the British landed troops on the bloody beach, the center of the action in this year’s WW II action movie “Dunkirk,” the U.S. experienced its own struggle, the Civil War. To retell the struggle that pitted neighbors against neighbors and family against family, Discovery Channel’s American Hero Channel (AHC) produced Civil War: A Letter from the ...

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Virtual Test Drive, Driving Tour

While marketing folks have found video to be an efficient and effective way to promote their concepts and products, nothing beats experiencing them first-hand.     Road Trip – Cream VR recently completed a series of 360 degree innovation road trip videos for Lexus to highlight the fun and pleasure of driving the cars to exciting, interesting locations.    Andrew ...

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BBQ Texas Style

When you say Texas, you have to think of beef. Source – RalphSmyth Cooking Series – Ralph Smyth Entertainment recently produced a 6-part social media campaign on how to cook and enjoy your beef for the Texas Beef Council that features local celebrity Jess Pryles. Traffic and pass-along viewership has been outstanding.    Recently, Andrew Lee, of Ralph Smyth Entertainment ...

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You’re in this for the Long Haul, Choose Solution(s) with Care

Whether you’re a movie fan, TV binge-consumer, episodic series viewer, ad lover, stupid dude tricks connoisseur or VR thrill seeker; there’s content out there for you to enjoy, thanks to the bullet train changes in the entertainment industry.   Around the world and coming from every corner of the globe; there is a growing volume of good to great content ...

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AI Will Deliver Positive and Negative Results to the M&E Ecosystem

  “For those of us climbing to the top of the food chain, there can be no mercy. There is but one rule: hunt or be hunted.” – Francis Underwood, “House of Cards,” Media Rights Capital, (2013)     You may not have noticed it, but your grandfather’s and father’s “Golden Age of Television” has evolved a bit since the ...

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Enhanced Virtual Reality Creative Film Tools Being Released into the Wild

“We cling to memories as if they define us, but they don’t. What we do is what defines us.” – Dr. Ouelet, “Ghost in the Shell,” Paramount, 2017     Normal people don’t know – or care – about the difference between a CPU (central processing unit) and a GPU (graphic processing unit).   They simply want to use their ...

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Diversity in M&E Should Be the Norm, Not the Exception

“Women are the wave of the future, and sisterhood is stronger than anything!” – Wonder Woman, “Wonder Woman TV Series,” Warner Bros., 1975-1979     Sometimes my daughter and I don’t see eye-to-eye when it comes to movies.   After seeing the tentpole fiction movie Wonder Woman, she summed up the movie saying, “She was a total badass!”  (I think ...

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The Right Content on the Right Device at the Right Time

“You’re gonna close your eyes on world war 3 or you’re gonna saddle up and save the entire damn world.” – Hobbs, “The Fate of the Furious,” Universal Studios, 2017     ATSC (Advanced Television Standards Committee) 3.0 hasn’t been implemented globally quite yet; but it is well established in Korea – in preparation for the Olympics; and is slowly ...

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TV Is Evolving to Meet the Needs of Content Producers, Viewers

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, “Tale of Two Cities”     Last weekend, instead of idly relaxing, I made myself think…I read a book.   Yes, it ...

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Drones Raise Filmmaking Opportunities

“Time was you could take real pride, in just getting there, flying used to be fun Lou, it really was.”  – Lew Moran, “The Flight of the Phoenix,” Associates & Aldrich Company, 1965     Walking around the drone pavilion at NAB this year, it was surprising to see the advances equipment and software organizations have made for filmmakers in ...

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Technology Drives Every Segment of the M&E Industry at NAB

“Maybe one day we’ll find out.” – Deckard, “The Fate of the Furious,“  Universal Studios, 2017   It’s one thing to mingle with the mob at the NAB (National Association of Broadcasters) show.  It’s quite another to figure out what in the **** is really going on in the industry.   The MET (Media & Entertainment Technology) effect is being ...

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Protecting Great Video Is Like Practicing Tough Love

“You’ve got to play the odds, man. I’ve been doing this for eighteen years, and if I were a betting man, I would bet on the people who pay every time, out of the gate.” – Agent Lonnie Hawkins, “Ransom,” Touchstone Pictures, 1996     At NAB (National Association of Broadcasters), one of the mixed emotion subjects that spread throughout ...

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4K, HDR Were Fast, Beautiful and Took Up a Lot of Space at NAB

“One thing I’ve learned from Dom is that nothing really matters unless you have a code.” – Brian O’Conner, “Fast & Furious,” Universal Pictures, 2009   While there was a lot of excitement at the NAB (National Association of Broadcasters) show; there was also an underecurrent of uncertainty on the rapid changes taking place in the industry.   The unquestionable ...

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