Home » Author Archives: Andy Marken

Author Archives: Andy Marken

Consumers Like the Value of the Right OTT Entertainment

“A month from now this Hollywood big shot’s gonna give you what you want.” – Don Corleone, “Godfather,” Paramount Pictures, 1972     The world has been enthralled with visual storytelling since the first movie was shown in 1895.   Folks used to dress up and go to a theater to watch shorts, which became longer and longer. As more ...

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Content Creation is Best Kept Where You Can Keep an Eye on It

“I mean have you tried… you know… tried ALL the options.” – Lt. Col. Bill Cage, “Edge of Tomorrow,” Warner Bros., 2014     A few weeks ago, we listened to the rosy earnings reports from Microsoft, Alphabet (Google) and Amazon crediting the rapid rise in sales/profits to their cloud services.   They didn’t even give lip service to Netflix, ...

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Savage Youth … A Glimpse at the Midwest Rust Belt Despair

Michael Curtis Johnson’s Savage Youth is a docudrama that grabs you with the opening scene and doesn’t let you go, even after the closing credits.   Geoffrey Orthwein, who did all of the film’s color grading (more on that later), prepared us about as well as he could; but when we viewed the true-to-life film, we thought even Shakespeare would ...

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Making the Movie Industry More Interesting, More Fun

“I’ve got a bad feeling about this.” – Indiana Jones, “Indiana Jones and the Kingdom of the Crystal Skull,” Paramount, 2008     I’m not a movie critic or connoisseur.  I just like movies.   Horror, Sci-Fi, comedy, drama, documentary, adventure, animation, crime, fantasy, mystery – good. Romance, musicals – not so much.   So, I couldn’t figure out why ...

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NAB Sets Stage for Dynamic Shift in Content Production, Delivery

“I suggest you give me what you owe me… or ‘Anything Goes!’” – Indiana Jones, “Indiana Jones and the Temple of Doom,” Paramount, 1984     To outsiders, it looks like the most glamorous job you can land.   But the consensus of folks at NAB, who actually do the work, is that the toughest businesses have to be the ...

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Island Time

Jamaica’s Red Stripe Ad Production … Plan, Test, Repeat Doing the post production for Jamaica’s Red Stripe beer ad should be a snap.   All you have to do is capture endless miles of a white sandy beach, throw in days of warm sun, mix in a dose of carefree relaxation and add an ample supply of Jamaican pride in ...

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NAB and the Hunt for New Hardware, Tools for Video Creatives

Did I ever tell you to eat up, go to bed, wash your ears, do your homework? No, I respected your privacy and I taught you self-reliance.” — Professor Henry Jones, “Indiana Jones and the Last Crusade,” Paramount, 1989     There are two parts of NAB – showcasing the tools for telling great video stories and, in recent years, ...

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The 5G Content, Connected World Coming to Your Neighborhood

“I know what came over you: High Anxiety. You’ve still got it!” – Dr. Vicktor Lillolman, “High Anxiety,” Crossbow Productions, 1977     If you happen to be in Stockholm and walk down one of the main drags, you’ll see a huge line of international players stretching as far as the eye can see.   All of those suits are ...

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Media & Entertainment Has Become the New Wild West

  “When two hunters go after the same prey, they usually end up shooting each other in the back. And we don’t want to shoot each other in the back.” – Col Douglas Mortimer, “For a Few Dollars More,” Produzioni Europee Associates (PEA), 1965     Change is taking place in every corner of the M&E industry.   It would ...

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The Young and Old Have a Common Ground … Never Forget

The holocaust and the needless death of 17 youngsters at Stoneman Douglas High are almost 75 years and generations apart but they share a common bond … survivors don’t want the country and the world to forget.   Developing a living symbol was one of the driving forces behind noted architect Stanley Tigerman’s design for the world-famous Illinois Holocaust Museum ...

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Serving Viewers Who Want It All Is A Tough, Uncertain Challenge

“Okay, once we get above here, above the South Col, our bodies will be literally dying. And I mean literally dying. It’s not called the Death Zone for nothing.”—Rob Hall, “Everest,” Working Title Films, 2015     My kid was so proud of me.  Said he was glad to see we had cut the cable and ditched pay TV.   ...

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Smart Things Still Don’t Play Well Together

                “Now clear your minds. It knows what scares you. It has from the very beginning. Don’t give it any help, it knows too much already. – Tangina, “Poltergeist,” MGM, 1982     Ever since we bought The Clapper, we’ve been working to make our home smarter; and it hasn’t been an easy or fun journey.   Our ...

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The Stuff That Makes Your Entertainment Enjoyable

“Look, all I’m asking, is for you to just have the tiniest bit of vision. You know, to just sit back for one minute and look at the big picture.” — Ellie Arroway, “Contact,” Warner Bros., 1997     Remember when you used to plan a week in advance for a night at the movies or ran home because you ...

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Filmmakers Tackle Some Projects Because They Can

  “Let’s get the girl to check the numbers. Yes, Sir, the smart one. And if she says they’re good, I’m ready to go.” – John Glenn, “Hidden Figures,” Levantine Films, 2016     Sure, I like movies.  What’s not to like?   I like them so much I don’t even check the Rotten Tomatoes ratings (sometimes I wish I ...

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Don’t Kid Me…You Like Free!

I know you’re all feeling the darkness here today. In my heart, I know we cannot be defeated, because there is an answer that will open the door. There is a way around this system. This is a test of our patience and commitment. One great idea can win someone over.” – Don Draper, “Mad Men,” 2007-2015, AMC     ...

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Streaming Services and the Olympics Highlight Viewing Trends

“The childhood you never had combined with the woman she could never become.” – Red Queen, “Resident Evil: The Final Chapter,” ACTRA, 2016     Even though you’re doing your part, TV viewing is slipping.   Forrester’s Jim Nail recently reported that the ratings of top shows have declined an average of 25 percent over the past five years.   ...

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