Home » Author Archives: Andy Marken

Author Archives: Andy Marken

Dealt … Overcoming the Odds

The toughest critics an Indie filmmaker can face are the people who attend film festivals.   They come, not just to be entertained but to be knocked out of their seats by the story that is told and how it is told.   In addition, there’s more than a few of their peers in the audience   So, it was ...

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Autonomous Cars Require More Than Just Technology

“I think your experiment just got a mind of its own.” – Eddie Kasalivich, “Chain Reaction,” Chicago Pacific Entertainment, 1996     I don’t want to say that the AV (autonomous vehicle) is old news but … it’s old news.   One of the first videos on the subject, “The Automatic Motorist.” was back in 1911 when filmmaking was really, ...

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Small Screen Viewing is Becoming a Very, Very Big Deal

“Be still my dog of war. I understand your pain. We’ve all lost someone we love. But we do it my way!” – Humongus, “The Road Warrior,” Kennedy Miller Productions, 1981   The first thing you discover at IBC is that TV isn’t dead. It has just morphed into a dizzying array of ultra-confusing solutions … that’s right, everyone has ...

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It’s Tough to Keep the Internet a Borderless Service

“We’ve all become great admirers of your work around here, but all good things must come to an end.” – Randolph, “Free Willy,” Warner Bros., 1993     Academics and scientists are really smart … but they’re also really naive!   Sorry, folks, but you are.   Back in the mid-60s they came up with altruistic idea of connecting their ...

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The Refreshing View of Immersive Content

“You have no idea what you have unleashed.” – Dr. Henry Jekyll, “The Mummy, 2017,” Universal   Developing, delivering, and using a new technology like VR isn’t easy; but gawd, is it fun.   At IBC, we’ll see – and hear from – people who can see it, almost touch it.  And we’ll hear a ton of naysayers.   They’ve ...

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IBC Media Coverage … They’re Not Just Coming for You, Honest!

IBC is probably the best and worst trade show in the world.   It’s the best because: It’s the place where M&E firms of every size launch new product concepts, new products. It attracts the best potential business partners from around the globe. It is the one main event that anyone who is anyone in the M&E industry has to ...

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People Don’t Want 1,000s of Channels, They Want Quality

“All men must die, but we are not men.” – Daenerys Targaryen, “Game of Thrones,” HBO, 2011 – present Someone recently wrote that despite what Bill Gates said years ago, content isn’t king evidenced by the fact that A&T is looking to buy Times Warner and Comcast bought NBC Universal.   The author said obviously, distribution is the new king. ...

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The Father and The Bear

Creative Movies Come from the Heart, Not the Budget     Sure, people like big-budget movies and TV series.   They’re interesting, entertaining and give us a chance to see some bleeding-edge stuff that leaves us in awe.   But what really leaves a lasting impression is when a project is done that sticks with you weeks, even months, after ...

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More, Better Content; More Screens… Now Comes Delivery

“You’re gonna get me in trouble AGAIN. You’re the worst shopping partner EVER.” – Ofglen, “The Handmaiden’s Tale,” MGM, 2017     Just recently enjoyed what has become one of my annual “gotta watch” activities–Discovery Channel’s Shark Week.   It’s a great program because it shows that sharks really aren’t the mindless killing machines movies have made them out to ...

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There are Still a Few Obstacles to Smooth, Beautiful OTT Viewing

“Practice. Plenty of practice.” – Miss Spalding, “The High and the Mighty,” Warner Bros., 1054   If you want to punish your kid today; you don’t ground them, don’t send them to their room, don’t take away their Big Wheel, don’t withhold their allowance.   Nope, you cut them off from the Internet – no streaming TV, no computer, no ...

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Customers are Hard to Win, Harder to Keep

“When you side with a man, you stay with him! And if you can’t do that, you’re like some animal, you’re finished! *We’re* finished!” – Pike Bishop, “The Wild Bunch,” Warner Bros., 1969     Companies are running so fast today developing new (sometimes even great) technology that they often lose sight of most important part of the firm’s growth ...

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We’ll Spend Time in the Clouds, Even with the Storms

  “My whole life I wanted to be a great inventor. Just like my hero.” – Flint Lockwood, “Cloudy with a Chance of Meatballs 2,” Columbia Pictures, 2013     Before the always-on, always-connected online world, folks would spend summer afternoons lying by a creek staring at the clouds and identifying them – planes, dragons, bunnies, snakes, hawks, and mermaids, ...

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Content Designed for Small-Screen Viewing

Jim Courtright, of Big Thinking by the Hour, has been producing promotional and marketing content for more than 10 years and his clients have always told him his approach was effective for them.   But when he started watching the available content on his smartphone, most of what he saw was TV ads that were just shrunk to fit on ...

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Civil War Action…VR Goes to War – A Letter from the Trench

Seventy Plus years before the British landed troops on the bloody beach, the center of the action in this year’s WW II action movie “Dunkirk,” the U.S. experienced its own struggle, the Civil War. To retell the struggle that pitted neighbors against neighbors and family against family, Discovery Channel’s American Hero Channel (AHC) produced Civil War: A Letter from the ...

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Virtual Test Drive, Driving Tour

While marketing folks have found video to be an efficient and effective way to promote their concepts and products, nothing beats experiencing them first-hand.     Road Trip – Cream VR recently completed a series of 360 degree innovation road trip videos for Lexus to highlight the fun and pleasure of driving the cars to exciting, interesting locations.    Andrew ...

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BBQ Texas Style

When you say Texas, you have to think of beef. Source – RalphSmyth Cooking Series – Ralph Smyth Entertainment recently produced a 6-part social media campaign on how to cook and enjoy your beef for the Texas Beef Council that features local celebrity Jess Pryles. Traffic and pass-along viewership has been outstanding.    Recently, Andrew Lee, of Ralph Smyth Entertainment ...

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