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Author Archives: priyapr

Laundry Launches San Francisco Office Led by Managing Director Michael Bennett

Design & animation studio Laundry has opened a new location in San Francisco. The company has hired industry veteran Michael Bennett as San Francisco Managing Director to spearhead its entry into the S.F. market. Bennett will work closely with Los Angeles Managing Director James Sweigert to ensure seamless integration of talent and capabilities between both offices. Studio doors are already ...

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Laundry Signs Reber Covington for West Coast Commercial Representation

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. “Brooke Covington and Rebecca Reber are consummate professionals whom I’ve known for years, so I’m happy that we finally get to partner with their firm,” says James Sweigert, Laundry Managing Director. “More importantly, they understand the Laundry brand, our expertise, and how to ...

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Alkemy X Partners With ReviveHealth To Celebrate Real Everyday Champions In Powerful Super Bowl Spot for The Christ Hospital

Creative content company Alkemy X recently joined forces with ad agency ReviveHealth to help produce a regional Super Bowl spot for The Christ Hospital Health Network, based in Cincinnati, Ohio. An homage to iconic pre-game coach speeches, “Champions” (:30) spins the uplifting and inspirational message towards the hospital’s own champions — the doctors, nurses, medical staff, and patients who show ...

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Alkemy X Partners With Jon Bon Jovi Soul Foundation On Powerful PSA

Creative content company Alkemy X was recently teamed up with ad agency 4CM+M and the Jon Bon Jovi Soul Foundation to help produce a national PSA that would inspire people to take action within their local communities against homelessness and hunger. Founded in 2006, the mission of the Foundation is to create innovative and long-lasting solutions to these issues and ...

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Eric Zapakin Joins We Are Royale As Head of Production

Creative & digital agency We Are Royale (Royale) has hired Eric Zapakin as Head of Production. Zapakin brings more than a decade of production experience in branding and entertainment/sports content and marketing. He will work closely with We Are Royale Partner / Managing Director Jen Lucero, overseeing all systems and strategies for the company’s in-house creative production capabilities spanning design, animation, live-action, ...

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Alkemy X Produces Branded Makeover Series “Reframe This Space” for Samsung’s The Frame

— New Web Series Partners Stylist, Author and TV Host Emily Henderson with Art & Design Influencers to Redesign Old and Unusual Structures into Fresh New Interiors — Creative content company Alkemy X recently partnered with ad agency Barbarian to produce “Reframe This Space,” a new branded series on YouTube that showcases The Frame by Samsung. Combining design with technology, ...

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Rhys Demery Joins We Are Royale As Executive Producer

Creative & digital agency We Are Royale (Royale) has hired Executive Producer Rhys Demery. He brings nearly 15 years of experience within brand, entertainment, and sports marketing, and will help oversee Royale’s client relationships and maintain quality in-house production workflows and processes. “Rhys’ well-rounded experience, both from the agency and creative sides, supports our existing capabilities and further extends our reach ...

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Alkemy X Teams With BET & 50 Cent On Larger-Than-Life Opening Sequence for Sketch Comedy Series “50 Central”

Creative content company Alkemy X recently collaborated with Curtis “50 Cent” Jackson and his team to create the opening sequence and graphics package for Jackson’s new late-night comedy show, “50 Central,” which premiered on BET on September 27, 2017. The highly anticipated series features sketch comedy, hidden-camera pranks, celebrity guests, new talent, and world-premiere music videos and performances. The opening ...

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UNHEARD/OF Welcomes Directors Chris Volckmann and Aaron Brown

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown to its directorial roster. The two join a talented team that consists of several commercial and film festival notables including Daniel Brown, Matthew J. Clark, and Joe Vanhoutteghem. “Aaron has this raw, streetwise approach to storytelling; he’s unabashedly himself, and his voice and perspective shine through everything he does,” says ...

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Laundry Partners with SYFY, 72andSunny and HECHO en 72 on Animated Shorts for “SYFY25: Origin Stories”

Design and animation studio Laundry recently created a series of original animated shorts celebrating the “SYFY25: Origin Stories,” a fan-centric podcast with host Adam Savage (“Mythbusters”). Conceived by SYFY, agency 72andSunny and its full-service production studio HECHO en 72, the films capture key moments from episodes in the 15-part series, which features in-depth discussions with iconic creators in the science-fiction ...

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Laundry Creates “Being Scared” Animated Short For RPA’s Powerful Campaign For The Pediatric Brain Tumor Foundation

Design and animation studio Laundry recently created “Being Scared,” an original animated short film for the Imaginary Friend Society, which is dedicated to teaching young cancer patients about treatment in a way that’s easy to understand. “Being Scared” is part of a series of 20 animated films commissioned by the Pediatric Brain Tumor Foundation in partnership with ad agency RPA. ...

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Alkemy X Welcomes Director Adam Bonke & Senior Editor Paul Bastin

Creative content company Alkemy X has expanded its talent roster with the addition of Director Adam Bonke and Senior Editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having ...

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Laundry Adds Tobin Kirk As Executive Producer

Design and animation studio Laundry has brought on Tobin Kirk as Executive Producer. Kirk brings nearly 20 years of experience spanning broadcast design, main title sequences, integrated content, traditional on-air spots, branded content, digital, and social. At Laundry, he will work closely with Executive Producer Garrett Braren on business development, as well as client and project management efforts. “We’re really ...

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We Are Royale Welcomes Heidi Netzley As Director of Business Development

Creative agency We Are Royale (Royale) has added Heidi Netzley as Director of Business Development. Netzley will be responsible for driving the agency’s growth; in particular, helping to evolve its business development process, nurturing existing client relationships, and cultivating its direct-to-brand vertical. “Heidi’s enthusiasm for our industry, combined with her entertainment and network experience, makes her perfect for this company, ...

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Midnight Sherpa Partners With Janice W. Summers On Business Development Efforts

Creative studio Midnight Sherpa has retained veteran business development consultant Janice W. Summers to help lead its company growth and sales initiatives for television, OTT marketing, commercials, main titles, and direct-to-brand work. The partnership caps an exceptional year for Midnight Sherpa, which received “Best New Studios” honors from the Motion Awards, and won a Golden Trailer Award for its stunning ...

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Laundry Creates Explosive Teaser and Promo for “The Ultimate Fighter”

Design and animation studio Laundry recently created an exhilarating promo for “The Ultimate Fighter,” the popular reality TV series and mixed martial arts (MMA) competition produced by FS1 and the Ultimate Fighting Championship (UFC). The promo package premiered this month, which includes launch spots and graphics toolkit, also created by Laundry. The original teaser opens on 8-year-old fighter Zoey Bustamante surrounded ...

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