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Author Archives: priyapr

Alkemy X Produces Branded Makeover Series “Reframe This Space” for Samsung’s The Frame

— New Web Series Partners Stylist, Author and TV Host Emily Henderson with Art & Design Influencers to Redesign Old and Unusual Structures into Fresh New Interiors — Creative content company Alkemy X recently partnered with ad agency Barbarian to produce “Reframe This Space,” a new branded series on YouTube that showcases The Frame by Samsung. Combining design with technology, ...

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Rhys Demery Joins We Are Royale As Executive Producer

Creative & digital agency We Are Royale (Royale) has hired Executive Producer Rhys Demery. He brings nearly 15 years of experience within brand, entertainment, and sports marketing, and will help oversee Royale’s client relationships and maintain quality in-house production workflows and processes. “Rhys’ well-rounded experience, both from the agency and creative sides, supports our existing capabilities and further extends our reach ...

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Alkemy X Teams With BET & 50 Cent On Larger-Than-Life Opening Sequence for Sketch Comedy Series “50 Central”

Creative content company Alkemy X recently collaborated with Curtis “50 Cent” Jackson and his team to create the opening sequence and graphics package for Jackson’s new late-night comedy show, “50 Central,” which premiered on BET on September 27, 2017. The highly anticipated series features sketch comedy, hidden-camera pranks, celebrity guests, new talent, and world-premiere music videos and performances. The opening ...

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UNHEARD/OF Welcomes Directors Chris Volckmann and Aaron Brown

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown to its directorial roster. The two join a talented team that consists of several commercial and film festival notables including Daniel Brown, Matthew J. Clark, and Joe Vanhoutteghem. “Aaron has this raw, streetwise approach to storytelling; he’s unabashedly himself, and his voice and perspective shine through everything he does,” says ...

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Laundry Partners with SYFY, 72andSunny and HECHO en 72 on Animated Shorts for “SYFY25: Origin Stories”

Design and animation studio Laundry recently created a series of original animated shorts celebrating the “SYFY25: Origin Stories,” a fan-centric podcast with host Adam Savage (“Mythbusters”). Conceived by SYFY, agency 72andSunny and its full-service production studio HECHO en 72, the films capture key moments from episodes in the 15-part series, which features in-depth discussions with iconic creators in the science-fiction ...

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Laundry Creates “Being Scared” Animated Short For RPA’s Powerful Campaign For The Pediatric Brain Tumor Foundation

Design and animation studio Laundry recently created “Being Scared,” an original animated short film for the Imaginary Friend Society, which is dedicated to teaching young cancer patients about treatment in a way that’s easy to understand. “Being Scared” is part of a series of 20 animated films commissioned by the Pediatric Brain Tumor Foundation in partnership with ad agency RPA. ...

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Alkemy X Welcomes Director Adam Bonke & Senior Editor Paul Bastin

Creative content company Alkemy X has expanded its talent roster with the addition of Director Adam Bonke and Senior Editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having ...

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Laundry Adds Tobin Kirk As Executive Producer

Design and animation studio Laundry has brought on Tobin Kirk as Executive Producer. Kirk brings nearly 20 years of experience spanning broadcast design, main title sequences, integrated content, traditional on-air spots, branded content, digital, and social. At Laundry, he will work closely with Executive Producer Garrett Braren on business development, as well as client and project management efforts. “We’re really ...

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We Are Royale Welcomes Heidi Netzley As Director of Business Development

Creative agency We Are Royale (Royale) has added Heidi Netzley as Director of Business Development. Netzley will be responsible for driving the agency’s growth; in particular, helping to evolve its business development process, nurturing existing client relationships, and cultivating its direct-to-brand vertical. “Heidi’s enthusiasm for our industry, combined with her entertainment and network experience, makes her perfect for this company, ...

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Midnight Sherpa Partners With Janice W. Summers On Business Development Efforts

Creative studio Midnight Sherpa has retained veteran business development consultant Janice W. Summers to help lead its company growth and sales initiatives for television, OTT marketing, commercials, main titles, and direct-to-brand work. The partnership caps an exceptional year for Midnight Sherpa, which received “Best New Studios” honors from the Motion Awards, and won a Golden Trailer Award for its stunning ...

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Laundry Creates Explosive Teaser and Promo for “The Ultimate Fighter”

Design and animation studio Laundry recently created an exhilarating promo for “The Ultimate Fighter,” the popular reality TV series and mixed martial arts (MMA) competition produced by FS1 and the Ultimate Fighting Championship (UFC). The promo package premiered this month, which includes launch spots and graphics toolkit, also created by Laundry. The original teaser opens on 8-year-old fighter Zoey Bustamante surrounded ...

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Alkemy X Adds Katharine Starsinic and Jay Halbert to its Management Team

Creative content company Alkemy X has added Katharine Starsinic as Director of Client Services & Operations, and Jay Halbert as SVP of Finance to its management team. Starsinic is tasked with increasing the company’s visibility and working with brand and advertiser clients while Halbert will lead all aspects of its financial functions. “As Alkemy X continues to evolve as a ...

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Trollbäck+Company Designs Comprehensive Rebrand of Oxygen Media to a Crime Network

New Identity Emphasizes Network’s Shift to Crime Programming Geared Toward Women Branding and design studio Trollbäck+Company has outfitted Oxygen Media with an all-encompassing rebrand in a dramatic pivot for the established network. Building on Oxygen’s thorough research and comprehensive strategy, Trollbäck+Company played a crucial role in aiming to shift audience perception of the channel, designing a standout look and feel ...

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High-End Post Boutique TWELVE Launches

— Award-Winning Colorist Lez Rudge Partners with Industry Vets Marcelo Gandola, Axel Ericson & Ed Rilli on New Venture — New York, NY – (July 11, 2017) –  Award-winning colorist Lez Rudge and veteran production and postproduction executives Marcelo Gandola, Axel Ericson and Ed Rilli have joined forces to launch TWELVE, a high-end post boutique for the advertising, film and ...

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Laundry Names James Sweigert As Managing Director

Animation & design studio Laundry is excited to welcome James Sweigert as Managing Director. Sweigert, who brings extensive experience in marketing, brand strategy, design, and TV and film production, will spearhead business development at Laundry. The announcement comes on the heels of the studio moving into a beautiful, new creative space in the Arts District in downtown Los Angeles, and ...

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Alkemy X Signs Award-Winning Directing Collective Wefilm For U.S. Representation

— Strategic Partnership Also Extends Company’s Production Capabilities In Europe — Creative content company Alkemy X has added Amsterdam-based collective Wefilm to its directorial roster for U.S. representation. The multiple Cannes Lions winner is known for its pioneering work in advertising and unconventional approach to branded content for such clients as Google, Heineken, Vodafone, and Tesla. To date, Wefilm’s work ...

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