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SPROCKIT in your Pocket! #NABshow 2017

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Download SPROCKIT Brochure HERE! Starting a company is easy.  Building a company that can scale and change the world is hard!   Having a great idea that solves a big problem, building an All Star team and raising capital is just the beginning.  You need to get your product in front of the right companies, in the right places at ...

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NAB: How It All Got Started #NABShow

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Well, here we are, approaching NAB Show!  Once again, I will be present, representing Broadcast Beat Magazine, as I glide through the Show Floor, seeing what I can see of all the newest products and innovations in the studio (broadcast and post-production) industry. “It’s exciting to see how the National Association of Broadcasters and NAB Show has evolved in the ...

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The Truth about True Peak Limiting for Audio with Dr. Paul Tapper of @NugenAudio

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The True Peak measurement is now part of the delivery specification of legislation such as the CALM Act, which has brought audio front and center in the spotlight of the video world, but what does this actually mean? We’re all familiar with the idea of digital samples, digital audio, and digital peak level. But what is True-Peak? The smooth blue ...

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The business case for media asset management

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You could argue that, so far, there have been two stages of commercial justification for asset management systems in broadcasting. First, it was a necessary evil: if broadcasters, production companies and other media organizations wanted to store content as files—at least some of the time—they needed a means of finding it again. Once broadcasters had a comprehensive index to all ...

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BEST PRACTICE: Asset Management in Broadcast and Post Production

asset management

The better Digital Asset Management products keep all sorts of things in check. They organize everything into a single interface and keep track of clips, project files, scripts (as in copy!) and some even monitor available storage. Comprised of both content (or “essence” — the actual clip) and metadata (a description of the content, which includes the title, author, creation ...

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The Importance of Meta-tagging Assets

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Before going into the actual importance of properly identifying your digital assets or “meta-tagging” them with “metadata,” we should all be familiar with what it is.  The term “metadata” defines the description of content, which can include the title, author, creation date, description and other things, such as the standards used, like the bit rate or format. Meta-tags don’t do ...

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The New IT Director Versus the Old #Broadcast Engineer

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Long ago, from the earliest days of media, it was recognized that there needed to be people who performed the technical workings of the studio. Aside from the inventors and photographers who tinkered with and were able to tweak cameras, the advent of radio brought the need for a true engineer who understood the inner-workings of electricity and the analog ...

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Storage: Now That You Have It, Where Do You Keep It?

digital Storage

Let’s face it – insufficient storage causes major performance issues and failures.  We’ve all been there.  And we’ll all be there again there is no doubt.  As the assets continue to be created, so is the eternal question: “Now that we have it, where do we keep it?” Unlike actual physical possessions, digital assets need specialized equipment for storage.  Today, ...

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File-Based Workflows in Broadcasting

Imagine - Featured

Times they-are-a-changin; while file-based workflow has been around for a while, the traditional tape-based workflow is fading in popularity, as much of the recordkeeping and content management shifts to a more digitally-inclined IT-centric infrastructure. Some cloud archival sites may store content on tape that allows high density data storage; but in the studio itself, the general trend is toward automating ...

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JMR Announces General Availability of Mac Mini RAID Desktop and Rackmount Work Stations

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New Thunderbolt certified desktop and rackmount adds enhanced durability, RAID capacity expansion and I-O flexibility to Mac mini – Ideal for DI carts and studio workflows JMR Electronics, Inc. a leading provider of scalable storage solutions, announced this week the general availability of their latest ThunderboltTM certified desktop and rackmount workstation for the Apple Mac mini®. The innovative one-of-a-kind workstations will prove ...

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Upstart NooBaa Debuts Frictionless Storage for Unstructured Data

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NooBaa, Inc., an Israeli based ‘frictionless’ storage software company, recently made its formal debut at VMworld 2016. Founded in 2013 by storage and networking veterans Yuval Dimnik (CEO) and Guy Margalit (CTO), the company is currently seed funded through Israeli investors Jerusalem Venture Partners (www.JVPvc.com) and Ourcrowd (www.ourcrowd.com), and is seeking Series A funding later this year. NooBaa claims that ...

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TransferSoft Announces General Availability of HyperTransfer for Windows

Native Windows version accelerates network transfers to full line speed on any local, wide and global area network TransferSoft® Inc., a provider of the most efficient enterprise data transfer software to OEMs and systems Integrators, today announced the general availability of HyperTransfer® for Windows. The native Windows compilation software suite accelerates block and file transfers to full line speed across ...

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