Live streaming sports network, FuboTV, has recently doubled its offerings as it signed affiliate agreements with Fox, NBCUniversal, A&E, Fuse Media, NBATV, Crown Media Family Networks and The Weather Channel. With a cash infusion from both Fox and Sky last year, the upstart network has now positioned itself to offer more than just sports.
FuboTV will relaunch its entire OTT network which will now also carry news, weather, and entertainment shows that it was not previously carrying. FuboTV sees their new found diversity as attracting a broader viewer base.
David Gandler, founder and CEO at FuboTV, said on the day of the acquisitions that, “Today’s announcement underscores our commitment to our subscribers to deliver a robust lineup of premium sports and entertainment, from the finest media brands in the world. We are equally determined to drive significant value to our expanding list of media partners beyond licensing fees — leveraging our technical capabilities to meet the monetization challenges unique to live streaming.”
Sports telecasts have been the foundation for FuboTV and it is there that they have also expanded their lineup. New sports channels include Telemundo sports, Fox Deportes, NBC Universo, NBC Sports, and The Golf Channel just to name a few. While they will continue to cater to their largely Latin male viewer demographic, they hope, with these other offerings, to draw in a more diverse crowd. Many live sporting events will also be broadcast on the network due to their new affiliate agreements.
The new deal will open up a plethora of programming that has never been offered before by the network in its efforts to, once again, reach a wider audience. Their new re-launched network will also include such channels as The History Channel, A&E Network and its shows, Fox Business, Hallmark Movies & Mysteries, MSNBC, Esquire, Oxygen, USA, SyFy, National Geographic and The Weather Channel.
Gandler went on to say that, “Over the last 12-14 months fubo has successfully competed against similar offerings from SlingTV (World Sports package) and from go90,” Gandler tells THR. “Since then, we have more than tripled our subscriber base. That said, we are equally comfortable increasing the breadth and scope of our offering. The financial results [is] higher average revenue per user at great scale.”
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