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FUJIFILM/FUJINON to Host Lens Projection Room and New MK Demos During Cine Gear Expo


Wayne, N.J. – The newly launched “MK” Series of cinema lenses from the Optical Devices Division of FUJIFILM, along with the UA Series of HDR zooms, will make their Cine Gear debut next month. Also showcased during this event will be the entire range of FUJINON PL mount Cabrio and Premier zooms. The Cine Gear Expo 2017 exhibition occurs June 2 and 3rd in Hollywood’s Paramount Studios.

In addition to the new lens highlights, a projection room within the company’s booth will return after a strong customer reception to a similar event held during Cine Gear 2016. A variety of lens technicians from around the country, such as Matthew Duclos, of Duclos Lenses, are scheduled to discuss and compare the optical traits of FUJINON cinema style lenses throughout both days of the show.

“Cine Gear draws its sizeable crowd from some of our most active and involved customers,” said Tom Fletcher, Director of Sales, Optical Devices Division of FUJIFILM. “While we’ve participated in Cine Gear Expo since its inception, hosting a projection room with independent optical technicians from various rental houses and service facilities is relatively new. We’re looking forward to connecting with our existing customers more dynamically in this way as well as with an exciting, new group of potential FUJINON customers.”

With the first in its series introduced in February of this year, “MK” lenses are currently designed for E-mount cameras and boast advanced optical performance, ultra-compact and lightweight design, as well as superb cost performance. The FUJINON MK18-55mm T2.9 is a standard zoom with an 18-55mm focal length. It is currently available for $3,799. The FUJINON MK50-135mm T2.9 will be available this summer. With a combined focal length range of 18mm-135mm in the Super 35mm format, together the first two “MK” lenses cover the most frequently used range utilized by emerging cinematographers. The series offers fast lenses with T2.9 speed across the entire zoom range, enabling a shallow depth-of-field. The entire “MK” series is designed with the ‘emerging’ cinematographer in mind, whether shooting a live event, online programming, documentary, independent or short film production.

FUJINON MK50-135mm T2.9 zoom

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The latest handheld and studio lenses in the company’s Premier UA Series of 4K HDR 2/3” lenses will make their first Cine Gear appearance. The “UA14x4.5B” and “UA18x5.5B” are the latest handhelds, and the “UA27x6.5B” is the latest studio lens in the UA series – the world’s first designed specifically for HDR broadcast applications. The new lenses deliver edge-to-edge 4K optical quality to 2/3-inch 4K portable cameras and camcorders. These lenses join the “UA13x4.5B,” “UA22x8B,” “UA80x9B,” and “UA107x8.4B” in this series.

UA14x4.5B 4K HDR handheld lens

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FUJINON’s popular Cabrio PL lens series includes: the newly introduced PL 20-120mm zoom, the PL 25-300mm, PL 19-90, PL 85-300, and PL 14-35mm. The PL 20-120, PL 19-90, PL 85-300, and PL 14-35 Cabrio feature detachable digital servo drive units. The PL 25-300 servo is optional, making all five Cabrios suitable as a standard cine or ENG-style lens. Designed using the latest proprietary optical simulation software, the entire range of Cabrio lenses offer exceptional optical performance in the center of the image and in the corners of the frame.

About Cine Gear Expo
Since 1996, Cine Gear Expo has grown to become the premier event for the technology, entertainment and media industry. Cine Gear Expo offers artists and technicians the opportunity to discover state -of –the- art technology and techniques including content capture hardware, workflow software, support equipment and the latest production services. Invitees get hands-on training, gain knowledge and skills from world technology leaders and network with peers all within a professional and comfortable studio environment.Cine Gear Expo is the largest and most important event of its kind in the United States and is an acclaimed and well attended occasion attracting over 16,000 professionals from more than 60 countries each June in Hollywood, California, USA. The annual four day conference includes an unparalleled gathering of Exhibits, Premier and Master Class Seminars, Film Festival Competition with Finalist Screenings and Ceremony, New Product Announcements, Innovative Technical Awards Competition, Special Screening Events and beyond.

About Fujifilm 
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also, markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmOpticalUSA to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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