QYOU Media, the world’s leading curator of premium ‘best-of-web’ video for multiscreen distribution has announced a new agreement with telecoms operator NOWO. The partnership will see QYOU’s linear channel of curated online video content available to NOWO’s customers through its TV service in Portugal, bringing QYOU’s content to an additional 900,000 homes in the country.
Online video viewing in Portugal is booming, with Statista findings suggesting more than 40 per cent of consumers watch online video several times a day in the region. NOWO has chosen to distribute QYOU’s ad-free channel to appeal to the tastes of younger viewers, who have a growing appetite for digital-first video content. Selected by QYOU’s content curation experts, the programming features the best of online video across a range of genres including music and comedy, which is particularly popular with consumers in Portugal.
Says José Henriques, CMO of Nowo: “We are always on the lookout for new ways to enhance our services. Online video content is hugely popular in Portugal and in order to meet the needs of our customers and further extend our reach among millennial audiences, we are including QYOU in our programming line-up. We are excited to be working with QYOU to bring fresh digital-first video content to our base.’’
With its second agreement in Portugal, QYOU is gaining momentum in the region by meeting the growing consumer demand for online video content. With IPTV services driving the Portuguese Pay-TV market, operators are recognizing that they need to explore new ways to increase the attractiveness of their services.
Curt Marvis, CEO & Co-founder, QYOU Media says: “This partnership with NOWO is our second in Portugal and demonstrates that operators across Western Europe are really seeing the value and potential of short-form video content to engage with millennial audiences. Portugal in particular has a thriving and vibrant creative online video community and through this partnership we hope to tap into this interest even further as we strive to bring more local flavor to our multiscreen offering”.