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Sony – Technology on the Edge


sony action camSony, never a company to coast on its success, stays at the forefront of innovation for general consumer products and media professional products alike. The company seems to have a knack for holding onto tried and true technologies, as long as they maintain solid relevance while, at the same time, always staying at the cutting edge – developing newtech to advance into the future with bold confidence.

Sony has branched into and made strides in wearable electronics; you might even say they are getting ahead with continued improvements on the design of the Sony SmartWig (no joke), and other wearable products like smartwatches, Bluetooth devices, etc. The new Lifelog app allows users the ability to discover patterns in their everyday lives and activities, thus allowing the potential to reorganize and perhaps improve their lives. Sony is allowing their Smartwear devices to utilize third-party apps, which brings with it even greater possible uses for their personal electric devices.

bravia led tv lcd hd 4kThe company is also advancing and expanding their 4K TV’s, including 11 new varieties of 4K BRAVIATM LCD TVs, divided among three different series of that product. With the aid of Sony’s proprietary leading-edge 4K Processor X1, these TV’s include some of the world’s thinnest Televisions… just a couple hairs shy of 5mm in some places! Sony has also made a number of Full HD and 4K TV’s accessible by the latest operating system of Google’s Android, providing a big step forward for Android TV, hastening the inevitable integration and cross functionality of television with mobile devices. What’s next Sony – perhaps a SmartWig TV (How would that work? Would there be a ‘go-go-gadget’ fold out TV screen?)?

Audio has also received a boost from Sony; a broad range of high resolution compatible devices allows a more comprehensive range of choices as well as improved quality. Ten new products – exactly enough to count on your fingers (or toes if you prefer that method) now grace the shelves at Sony, just waiting for the chance to improve your audio experience; but two new developments in Sony’s audio tech stand out – LDAC codec & SongPal LinkTM. The LDAC codec technology allows about triple the amount of audio data to be transmitted, which will make for much more appealing audio on devices like a Bluetooth®. SongPal LinkTM allows Sony’s new products the capability of concurrent audio playback on several connected devices.

Industry professionals and athletes alike rejoice! The realm of action cameras have received a spiffy new member – the Sony FDR-X1000V! This wearable and/or easily-mounted device camera features stunning 4K visuals content (3840×2160@30p 100Mbps1/60Mpbs). This most recent member of the Handycam camcorder lineage is 20% lighter, as well as 30% smaller than its immediate predecessor. The Sony FDR-X1000V can be played back directly on a compatible 4K TV via an HDMI connection; another powerful feature of this camcorder is Sony’s proprietary Balanced Optical SteadyShot technology. This fancy bit of tech makes the stabilization of the electronic image about three times as effective, making it much better at suppresses high-frequency motor vibration, like you might encounter if you attach it to an aerial drone, motorcycle or a skateboard (true the skateboard has no engine but it certainly gets shaken and knocked around). SteadyShot compliments and strengthens action intensive images and fast scenery and objects.

Tony HawkExtreme sports star skateboarder Tony Hawk, a member of Sony’s Team Action Cam, weighs in:

“I’ve been lucky enough to test out the new 4K Action Cam on my skateboard, snowboard and surfboard, and have been blown away by the video quality. The camera excelled in every shooting environment; producing stunning 4K footage unlike anything I’ve ever seen before out of a POV camera.”

Somehow, this sweet device manages to be better than the sum of its parts… and the parts are pretty impressive. The FDR-X1000V sports a ZEISS Tessar® lens which has a 170degree field of view, just shy of our standard human’s full peripheral vision. The BIONZ X™ processor cranks up the speed in processing the raw visual data and imprints it on the data card, which helps smooth out one of the tight spots in a digital cameras speed. The Exmor R CMOS sensor is back lit and over twice as sensitive as many comparable sensors, while also managing to reduce overall noise in its standard operation. The Exmor R CMOS sensor has a signal-to-noise ratio of +8dB (+6dB sensitivity, -2dB for noise), and back lighting this structure also helps to maximize the optical angles sensitivity. This component helps the overall pixel miniaturization process.

“I’m thrilled to bring the unmatched clarity and sharpness of the Sony 4K experience to our Action Cam line,” Says Patrick Huang, Sony Electronics Director of the camcorder business. “The innovative design and impressive technology in the new X1000V reflect our strong 4K background and intense commitment to the POV camera market.”

It’s become a habit with me to expect great things from Sony, and with advancements and products like these I see no reason to change that opinion. Sony continues to rise to the challenge and exceed the expectations of the media professional and the average consumer alike.

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: www.sony.net/

Anthony Rogers

Anthony Rogers

Anthony Rogers is a freelance writer/author currently plying his trade within the broadcast, post-production and studio areas of the media world.He has contributed many articles to Broadcast Beat and appears in Broadcast Beat Magazine frequently.
Anthony Rogers

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