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Tag Archives: advertising

Sohonet Supports the 2018 British Arrows

Sohonet, the global experts in connectivity, remote collaboration and network security for the media and entertainment industry, sponsored this year’s BRITISH ARROWS ceremony. The BRITISH ARROWS, the only British advertising awards dedicated solely to moving image advertising, were held Wednesday 16 May at Battersea Evolution. “We are proud to support the British Arrows as they honour talented advertising industry professionals,” said ...

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Ford F‑150 and Big Block use DaVinci Resolve Studio on New 2018 Campaign

Fremont, CA – May 15th, 2018 – Blackmagic Design announced today that DaVinci Resolve Studio was used on Ford’s latest 2018 F-150 campaign, produced by Big Block and agency GTB, with colorist Brandon Chavez and Director Paul Trillo. Noted for their visually rich and fast-paced spots, Ford’s marketing concept, that their vehicles are not just always raising the bar, but that they ...

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Derby Promotes Eli Ash to Head of Production

New York City—Creative production company Derby has promoted Eli Ash to Head of Production. Ash joined Derby last year as Senior Producer and has produced numerous commercial and music video projects for the company. In her new role, she will supervise production for Derby’s commercial and music video units, oversee budgets and crew assignments, and act as client liaison. Ash’s ...

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Lino Russell Directs the World Debut of the Ferrari 488 Pista

Director represented in the U.S. by Accomplice Media, creates film for the high -performance car that is poetry in (very fast) motion. Los Angeles—Ferrari launched its latest limited-edition road car, the 488 Pista, at the Geneva Auto Show this month with a film that gives viewers a taste of what it’s like to sit behind the wheel of a car ...

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Theatre Journalist Mark Blankenship Joins AKA NYC’s Digital Content Team

NEW YORK CITY— Entertainment marketing agency AKA NYC has appointed Mark Blankenship to the newly-created post of Integrated Content and Community Director. Blankenship joins the agency’s team of digital experts and will utilize his unique skills and experience to foster high-level ideation and the delivery of innovative, integrated campaigns for theatrical clients in the digital and social space, and beyond. ...

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Comedy Director Kevin Smith Joins STORY

CHICAGO— Continuing to grow its creative roster, STORY has signed award-winning director Kevin Smith for exclusive national representation. Smith, whose recent work includes campaigns for Home Depot, AT&T, Blue Cross/Blue Shield and Carnation, is known for an intelligent, meticulously-crafted style of subtle, sometimes ironic humor. “Kevin is a great addition to our roster,” said STORY executive producer Mark Androw. “I ...

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Director Kelsey Larkin Launches U.S. Career via Yard Dog

LOS ANGELES— Yard Dog has signed director Kelsey Larkin for exclusive representation in the United States. The agreement is the first with a U.S. production company for Larkin, who, although born in Chicago, resides in Toronto and has previously worked exclusively in Canada. A bold and highly original visual storyteller, she has recently directed projects for GoodLife Fitness, Inov8, Vega ...

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Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report

Leading international research and strategy consultancy MTM releases a report today that explores US industry perspectives on the future of live and linear broadcasting in an OTT world. The research, sponsored by Yospace, found that US TV executives are bullish about the prospects for live and linear channels, despite intensifying competition for audiences and ad spend.  Live and linear TV ...

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AKA NYC Hosts Experiential Marketing for Broadway and Beyond Event

“Entertainment in Advertising: All the World’s a Stage” NEW YORK CITY— Members of the Broadway Industry convened at the Whitby Hotel in Manhattan November 27th for a roundtable discussion, hosted by AKA NYC, on the importance of brand experience and experiential marketing. Founding editor-in-chief of Event Marketer and author Dan Hanover (Experiential Marketing: Secrets, Strategies, and Success Stories from the ...

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Yard Dog Signs Director Brent Jones

LOS ANGELES—Director Brent Jones has joined Los Angeles-based Yard Dog, led by executive producers Joe Piccirillo and Beth Pearson, for work in commercials, branded content and web media. Bringing a diverse reel and more than ten years of directing experience to his new home. Jones is perhaps best known for high-energy automotive spots, but his work also extends to performance-driven ...

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Accomplice Media’s Stephen Pearson Directs Marcus Mariota for First Hawaiian Bank

Latest ads featuring the Hawaiian-born quarterback promote personal banking, debit cards and other services. Los Angeles— Tennessee Titans star Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In a new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, ...

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Renegade Animation Helps Kids Cope with the Loneliness of Cancer

Studio’s “Being by Yourself” is one of 20 animated shorts produced by the Imaginary Friend Society, a project of the Pediatric Brain Tumor Foundation and RPA. GLENDALE, Calif.— Kids suffering from cancer get advice on dealing with the loneliness that accompanies long hospital stays in a sweet animated short created by Renegade Animation for the Imaginary Friend Society. The star ...

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Amanda Blackman Joins AKA NYC as SVP of Creative Strategy and Experiential Design

NEW YORK CITY— Entertainment marketing agency AKA NYC has appointed Amanda LaFollette Blackman to the newly-created post of Senior Vice President of Creative Strategy and Experiential Design. Blackman will head the agency’s experiential offering as its creative lead, developing and overseeing the execution of experiential opportunities and initiatives for AKA’s theatrical and destination clients. She will also collaborate with other ...

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STORY Signs Comedy Director Ron Lazzeretti

CHICAGO—Award-winning comedy director Ron Lazzeretti has joined STORY for exclusive, national representation. A native Chicagoan, Lazzeretti has broad experience as a commercial director and agency creative director with credits including Chevy, Coors Light, KFC, A&W Root Beer and Taco Bell. A true multi-talent, he has also enjoyed success as an independent filmmaker, writer, producer and musician. “Ron in a phenomenal ...

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Thrills Ahead: Sherpas Cinema Gears Up for a Monster Season of Winter Sports

Whistler, British Columbia—Although fall hasn’t officially arrived, many of the world’s best skiers, snowboarders, figure skaters and bobsledders are getting ready for an epic winter sports season that will climax next February when the world converges on Pyeongchang, South Korea. Preparations for a wave of spectacular sports action are also in full swing at the Whistler, British Columbia production offices ...

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Midnight Sherpa Partners With Janice W. Summers On Business Development Efforts

Creative studio Midnight Sherpa has retained veteran business development consultant Janice W. Summers to help lead its company growth and sales initiatives for television, OTT marketing, commercials, main titles, and direct-to-brand work. The partnership caps an exceptional year for Midnight Sherpa, which received “Best New Studios” honors from the Motion Awards, and won a Golden Trailer Award for its stunning ...

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