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Tag Archives: commercial

LightHouse Films Rebrands and Pushes Ahead as REVERSE

Coinciding with their evolution and expansion plans for 2018, New York City-based commercial production company LightHouse Films has decided to rebrand, renaming the company REVERSE. REVERSE creates sharp, customized commercial, digital, and broadcast content for agencies and direct clients both in the U.S. and abroad. The company currently represents a roster of multi-skilled directors including Anthony Pellino, Antoine Pai, Camille ...

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LightHouse Films’ New Commercial with Agency SCOUT is a Breath of Fresh Air

New York, NY — (August 11, 2017) — LightHouse Films’ new spot with agency SCOUT, “The Lengths We’ll Go,” directed by Romain Quirot, goes beyond conventions, embracing quirky and inventive storytelling to create a light-hearted and comedic spot. The campaign carries us through the ridiculous lengths people will go to fight dust and allergens.  A puff of dust, wrinkle of ...

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BaseCamp Entertainment Signs The Wolf Brothers and Maureen Hufnagel for U.S. Representation

New York-based directing collective BaseCamp Entertainment has signed The Wolf Brothers and Maureen Hufnagel for U.S. market representation. The signings further strengthen BaseCamp Entertainment’s roster of international talent and bolsters the company’s mantra of ensuring each client receives the best artistry and creativity befitting their needs. In addition to bringing on the new directors, BaseCamp Entertainment has also seen recent ...

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Alkemy X Wins Big at Cynopsis Media TV Awards

Creative content company Alkemy X took home two honors at the inaugural Cynopsis Media TV Awards, which salute excellence in national TV programming, from writing and directing to casting and hosting. Alkemy X accepted the awards last night at Cynopsis’ 20th Anniversary Gala at the Edison Ballroom in New York City. The Alkemy X work honored includes Best Marketing Campaign ...

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LightHouse Films Signs Director Antoine Pai for US Representation

Creative video agency and commercial production company LightHouse Films is pleased to welcome director Antoine Pai, who will be represented exclusively for the North American market. Based in Paris, Pai will bring his blend of modern style and technical skills to craft both film and digital projects for LightHouse Films, rounding out its multifaceted roster of directorial talent. “We’re thrilled ...

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SIM Group Supports Women in Film’s Public Service Support for Discovery Eye Foundation

SIM Digital, Bling Digital and Chainsaw provide camera, dailies and post services for PSA  highlighting the need for early detection of macular degeneration. Los Angeles— A simple walk in a park can prove heartbreaking for sufferers of age-related macular degenerative disease as vividly represented in a public service announcement produced by Women in Film for the Discovery Eye Foundation’s Macular ...

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Digital Vision to Demonstrate at HPA Tech Retreat

Thor and New 4K Tools in the Spotlight at the Tech Retreat Demo Room (Indian Wells, CA) – Digital Vision will be front and center at the HPA Tech Retreat this week, having been selected to participate in the event’s meticulously curated demonstration area. The Tech Retreat Demo Room showcases innovative companies that have been chosen to exhibit their products ...

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Robin Melhuish Joins Digital Vision as Sales Manager for the Americas

Experienced Global Executive Joins Growing Team in Los Angeles and New York (London, UK/Los Angeles, CA) – Digital Vision has announced that seasoned sales and operations executive Robin Melhuish has joined the company as Sales Director, Americas. He will be based in Digital Vision’s Los Angeles office, responsible for working with restoration, post production and broadcast clients in the Americas. ...

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Accomplice Media’s Eric Crosland of Sherpas Cinema Directs Free-Riding Campaign for Mitsubishi Motors North America

Integrated television and online campaign from 180LA includes never-seen-before mountain biking stunts. Los Angeles— Two of the world’s best free-ride mountain bikers flip for the Mitsubishi Outlander Sport in an exhilarating new television and online campaign directed by Eric Crosland of Sherpas Cinema and Accomplice Media for Los Angeles agency 180LA.   Crosland captured spectacular shots of champion riders Cam ...

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Director Eva Michon Joins Accomplice Media

LOS ANGELES— Accomplice Media has signed multi-talented filmmaker Eva Michon for exclusive representation in commercials.  A skillful visual storyteller with a whimsical sense of humor, Michon has earned considerable praise for her work in music videos and fashion films, the latter including work for such designers as Calla, Pink Tartan, Ten Over Six and Rita Liefhebber. Her first feature-length film, Death ...

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Accomplice Media’s Eric Will Celebrates Asia’s Love for Kite Flying in Campaign for Axiata and MC Saatchi

In “Kites,” the director uses a popular Asian pastime to create an emotional connection to the international telecom giant. Los Angeles—Eric Will has directed a new international campaign for telecom giant Axiata that uses kites as a symbol for the company’s work in connecting people across Southeast Asia. Will, who is represented in the U.S. by Accomplice Media, spent more ...

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A Common Thread’s Peter Dietrich Uses a Light Touch to Deliver a Strong Message about Skin Cancer

In HyConnect’s latest campaign for the American Academy of Dermatology a dark spot on a lawn serves as a metaphor for melanoma. LOS ANGELES— Director Peter Dietrich of A Common Thread uses humor to get people to think seriously about a scary subject matter in a new campaign for the American Academy of Dermatology and Chicago agency HyConnect. In Lawn¸ ...

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