Vitec Group has expanded with the acquisition of JOBY who hit the marketplace with GorillaPod in 2006, which changed the traditional camera accessories market and Lowepro a heavy hitter in protective bags that are specifically designed for electronic and photographic technology. The two new brands will now integrate into the Photographic Division, which is overseen by Marco Pezzana, Photographic Divisional Chief Executive.
“We are proud to announce that two remarkable brands within the photographic accessories market, JOBY and Lowepro, will join the Vitec Photographic Division,” Pezzana commented. “We pride ourselves on supplying the leading photographic brands to the global market. This natural addition to our business strengthens the already outstanding offering we provide to our partners worldwide.”
The accompaniment of Lowepro and Mannfrotto (another Vitec owned brand) is a very good fit in the areas of supporting professional outdoor and adventure photography and will certainly focus on the urban and studio niche photographers.
Pezzana continued, “We believe that our extensive knowledge of the photographic market will enable us to add a wealth of value to these already leading brands. JOBY and Lowepro’s product development expertise, coupled with our established global distribution network, engineering and manufacturing capabilities, creates exciting opportunities for both Vitec Group and our global partners.”
Vitec Group also owns 22 other high quality leading brands including Gitzo, Lastolite by Manfrotto and Avenger.
Vitec is a leading global provider of premium branded products and solutions to the fast changing and growing “image capture and sharing” market. Vitec’s customers include broadcasters, independent content creators, photographers and enterprises, and our activities comprise design, manufacture and distribution of high performance products and software including camera supports, wireless systems, robotic camera systems, prompters, LED lights, mobile power, monitors and bags. We employ around 1,600 people across the world in ten different countries and are organized in two divisions: Broadcast and Photographic. The Vitec Group plc is listed on the London Stock Exchange with a 2016 revenue of £376.2 million.
Since its inception in 1981, DayMen has enjoyed an exceptional brand reputation in the photographic and consumer electronics industry as an innovative designer, marketer and distributor of high quality imaging accessories from the Lowepro and JOBY brands. Founded in 1967 by adventure photographer and outdoorsman Greg Lowe, Lowepro celebrates its 50th Anniversary this year, while JOBY, formed in 2006 and acquired by DayMen in 2011, celebrates over 10 years of manufacturing and selling the breakthrough, portable and flexible-leg tripod family of GorillaPods. Headquartered in the San Francisco Bay area, DayMen has over 100 employees globally, with sales staff in the US, Canada, France, UK, Germany, Switzerland and Hong Kong.
Matt and his family currently reside in the Washington, D.C metro area.