THE BEAT!
Home » 2017 NAB Show » What’s New with Brainstorm at #NABShow 2017

What’s New with Brainstorm at #NABShow 2017


 

The specialist virtual senews_nab_2017t and motion graphics company is set to push the limits of broadcast graphics technology once again.

Brainstorm will be present at NAB 2017 and featuring the latest versions of its renowned product line of virtual sets and motion graphics solutions, as well as showcasing several industry-first technologies.

Virtual Sets, Motion Graphics and Augmented Reality

At NAB 2017 Brainstorm will further enhance its InfinitySet virtual set solution with advanced graphics features. InfinitySet not only seamlessly integrates Aston projects, but now also includes all the features of Aston so it can now edit, manage and create any kind of 2D/3D motion graphics and CG from scratch. Thanks to the TrackFree™ technology and its TeleTransporter feature, InfinitySet can interchangeably use real, live or pre-recorded footage as the background set for the chroma keyed talent. This functionality permits a remote talent to become a virtual traveler and be teletransported to any location at any time, and seamlessly interact with real and virtual elements. This interaction is made possible due to the unique 3D Presenter feature which transforms the talent into a full 3D object which is then able to integrate within the 3D environment as well as an AR world.

Virtual sets traditionally allowed for the inclusion of the talent into a virtual scene. Brainstorm has now taken this technology to the next level thanks to the new VirtualGate feature which integrates the presenter not only in the virtual set but also inside additional content within it. Yet another development of the TrackFree™ technology, VirtualGate allows the talent in the virtual world to be teletransported to any video with full broadcast continuity.

At NAB Brainstorm will also launch VideoCAVE, a Mixed Reality application using monitors in a real set performing as a CAVE multiple window, with virtual elements coming in from the virtual windows to the real scene as viewed from a tracked broadcast camera. Brainstorm has 15 years of experience in successfully developing and installing such systems, and with the latest TrackFree™ based technology it provides real-time insertion of Augmented Reality elements in the final scene from the viewpoint of the broadcast camera.

Support for Oculus Rift and 3rd party render engines

Brainstorm will announce support for Mixed Reality hardware such as Oculus Rift, and by supporting this new approach to immersive technologies, Brainstorm will be instrumental in changing the game on how content is viewed at home.

In addition, Brainstorm will demonstrate at NAB its support for 3rd party render engines, with special interest in gaming and architectural engines such as Unreal Engine. These highly complex engines provide very photorealistic scenes. When integrated with the Brainstorm eStudio render engine, the highly regarded and core render engine within all of the company’s products, this allows InfinitySet not only to show excellently rendered and realistic background scenes, but also to integrate graphic elements in the final scene, such as 3D motion graphics, lower-thirds, tickers, CG and many other elements.

VisualMedia

Brainstorm and never.no will announce a joint solution to provide real-time 3D graphics visualization based on social media feeds and second screen data, one of the results of both companies’ partnership in ‘Project VisualMedia’ developed from the Europe 2020 Horizon platform. InfinitySet and Aston can take full advantage of VisualMedia which allows for real-time representation of structured social media information by means of data-driven 3D motion graphics.

Template-based solutions

Brainstorm has developed a range of template-based solutions all built on its industry leading eStudio render engine and which ensures pristine render quality and real-time performance for any kind of 3D graphics and virtual set templates.

At NAB 2017 Brainstorm will release SmartSet which is a template-based playout solution designed for smaller and local TV stations, and which provides advanced Virtual Set and Augmented Reality applications without the need to create the sets themselves. Brainstorm’s template solutions play out content to air which has been created by using pre-defined or purpose-built templates designed on Brainstorm applications. Depending on the complexity, sophistication and flexibility of the template, this in turn dictates how ‘smart’ the set can be.

Integration with 3rd party hardware

Brainstorm will demonstrate integration with 3rd party hardware such as the FOR-A, NewTek and Blackmagic studio switchers. Brainstorm and FOR-A enjoy a long and successful relationship which has resulted in the creation of a number of products and OEM solutions for the benefit of the customers of both companies. With NewTek, Brainstorm is supporting software-driven IP workflows using NewTek’s Network Device Interface (NDI™). Brainstorm integrates NDI into its renowned Infinity Set family of products to be recognizable as a source by other NDI-enabled applications and devices connected to a standard Ethernet local area network. And with Blackmagic, Brainstorm expects to build an integrated configuration to present a best-of-breed production switcher based solution.

Broadcast Beat Magazine

Broadcast Beat Magazine is an Official NAB Show Media partner and we cover Broadcast Engineering, Radio & TV Technology for the Animation, Broadcasting, Motion Picture and Post Production industries. We cover industry events and conventions like BroadcastAsia, CCW, IBC, SIGGRAPH, Digital Asset Symposium and more!

Latest posts by Broadcast Beat Magazine (see all)

8.4KFollowers
3.1KSubscribers
Connections
Connect
Followers
Subscribers
Subscribe
19.4KPosts