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2018 #NABShow: Don’t Miss The Immersive Media Sessions


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Immersive media has gained extreme popularity in recent years, and NAB will be providing seven awesome sessions that will give attendees a full spectrum understanding of next generation media technologies and post production techniques in how to make it in the immersive media frontier! Spanning from Monday April 9 to Thursday April 12 as part of the 2018 NAB Show in Las Vegas. Most sessions are providing All-Badge Access (so this has to be on your #NABShow must see list)! Session Details include:

Pushing Immersive Media to the Limit: The panel discussion will touch on world-building, blending the physical and virtual elements, building audience and community, and extending the experience beyond the physical location. We’ll explore how LBE fits into the larger entertainment mix as well as thoughts on how it can be monetized within that context. Monday April 9 11:20AM-12:00PM-North Hall Meeting Rooms- N257. Speakers: Brian Frager VR/AR Experience Producer, Technicolor Experience Center/ Jenni Magee-Cook Head of Production, Dreamscape Immersive / Joanna Popper HP, Global Head of Virtual Reality for Location Based Entertainment. Session Moderator: Philip Lelyveld Immersive Media Initiative Program Lead, Entertainment Technology Center at USC

Featured Spotlight: Presented by Ruptly: Focus on Next-Generation Media Technologies. Monday April 9 1:30PM-1:35PM North Hall Meeting Rooms- N257

Cinematic Virtual Reality: It’s Not the “What” of Storytelling that Changes; It’s the “How”: A research report released last summer by international marketing firm Vibrant Media, found that even with 6DoF (Six Degrees of Freedom) and interactivity in immersive content, most consumers want “passive” cinematic VR content. There is even an expectation that this content would come from Netflix or Amazon Prime. This also means they expect a level of quality in story and production that is inherent to those platforms. Yet one of the top concerns of Immersive Content executives and distributors is the a dearth of great cinematic VR and, that content of lesser quality will turn off consumers. So, how do storytellers, producers and filmmakers rise to the challenge? Join renown cinematic VR producer, Brian Seth Hurst, Founder and Chief Storyteller at StoryTech Immersive, and walk through a case study in cinematic VR production. Some of the questions that will be answered…What techniques, if any from the 100-year history of film can translate into immersive storytelling? What new best practices are emerging? How do you ride the wave of changing camera technology and postproduction workflows? How much do you have to hack the tech do get what you want? How do you truly make sure that the technology is serving the story rather than distracting the audience? This session is for traditional filmmakers and producers to those already experienced the tale-telling potential of immersive content. Monday April 9 1:35PM-2:50PM North Hall Meeting Rooms- N257. Presenter: Brian Seth Hurst Chief Storyteller, CEO, StoryTech Immersive

VR Experience and Applications for the Advertising Industry: Join Alton Glass and Chris Bobotis as they explore the potential applications and benefits of VR technology for the advertising industry. Showcasing recent VR immersive experiences and incorporating the latest VR technology tools, learn how to position audience members as active participants and play to the strength of engaging their full attention with VR interactivity. Tuesday April 10 3:15-3:45 Destination NXT SU11416DN- South Upper. Presenters: Alton Glass Filmaker, GlassRock Experiential / Chris Bobotis Director of Immersive, Adobe – All-Badge Access

Post Production Campus Spotlight: Producing Content for Large Scale Immersion Domes: Immersion domes are pop-up or permanent structures with 360 projection that create a highly immersive environment for hundreds or thousands of attendees without glasses or goggles. Ed Lantz will overview guidelines for formatting both 360 cinema content and real-time interactive experiences for immersion domes of all sizes. Wednesday April 11 10:45AM- 11:00AM Post Production Campus SL13911DN. Presenter: Ed Lantz President and CTO, Vortex Immersion Media, Inc. All-Badge Access

Sports & Fans & Gamified Brands: Winning with Immersive Media: Sports is not only big business, it runs on data, and was one of the first programming genres to extend sponsor opportunities across all media platforms. It’s also by definition interactive. Execs analyze how, where and why their use of emerging technologies and engagement techniques have proved successful, both in traditional viewing, mobile, social and out-of-home.Wednesday April 11 11:00AM- 11:30AM Destination NXT N5306DN North Hall. Presenters: Jane Weedon Director of Business Development, Twitch / Chris Wagner EVP & Co-Founder, NeuLion / Matt Nelson Head of Strategy, You.i TV. Session Moderator: Fabian Birgfeld CEO & Co-Founder, W12 Studios. All-Badge Access

The Future of Augmented Reality and Drone Piloting: Eric Mizufuka will be talking about new technologies being developed with AR to enhance the drone flight experience. Current technology can project live data into the pilot’s view, such as battery life, maps and restricted flying areas. These developments are highly beneficial for enterprises and different industries who are utilizing drones today improve flight experiences and to follow FAA regulation on maintaining visual-line-of-sight of their craft. Thursday April 12 11:30Am- 12:00PM Post Production Campus SL13911DN. Presenter: Eric Mizufuka Product Manager, New Ventures at Epson Americas. All-Badge Access

About NAB Show
NAB Show, held April 7th-12th, 2018 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, 2018 #NABShow  is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

About NAB 
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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Broadcast Beat is the Official Broadcaster of the 2018 NAB Show in Las Vegas and the Producer of NAB Show LIVE. In 2017, NAB Show LIVE received over 1.3 million online viewers and during the 2018 NAB Show, we are expected to exceed 1.5 million viewers.


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Matt Harchick
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Matt Harchick

Matthew has worked in both the private sector and in higher education for over twenty years. He specializes in the areas of digital media project management, broadcast engineering and media production. Matthew has extensive knowledge in digital post production, digital asset management, digital cinema production, and broadcast facility integration. Mr. Harchick actively researches state of the art broadcast, cutting edge digital cinema and smart audio visual technologies for client implementation and is available for your consultation needs.

Matt and his family currently reside in the Washington, D.C metro area.
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