The online sports industry is booming and the newly created “eSports: Get in on the Action” on Wednesday, April 11 as part of the 2018 NAB Show in Las Vegas will target on the growth, sponsored opportunities and success stories for conference goers. This six session conference will, in short, benefit attendees with access of the following:
- Provide information on how to utilize demographic indicators to identify and nurture specific audiences, in addition to how media companies can leverage numerous technologies, device habits and trends to create successful multi-platform campaign.
- Feature companies that develop engaging content opportunities that best connect with audiences
- Provide an overview of what is needed to create unique sponsorship options
- Include agencies, producers, media sellers, buyers and clients sharing their insights on successfully implemented sponsorship and branding campaigns
Session Details include:
The eSports Audience: Who They Are and Why They Matter: A highlight focus on audiences; who they are, why they are desirable for brands to connect with. Topics to be discussed include demographics related to education, disposable income, categories and brands embraced. Wed. April 11 10:40AM – 11:20AM- North Hall Meeting Rooms- N257. Speakers: Michael Vorhaus, President, Magid Advisors Frank N. Magid Associates / Chris Pizzurro, Head of Product, Sales & Marketing Canoe Ventures / Rishi Chadha, Head of Gaming Content Partnerships Twitter
Connecting With the eSports Audience: Platforms, Technologies and Creative Opportunities: How creative media companies connect with the audience, technologies leveraged, devices habits, trends impacting multi-platform campaigns, and the unique boundaries this audience requires. Wed. April 11 11:20AM-12:00PM- North Hall Meeting Rooms- N257. Speakers: Peter Emminger, Director of Global Broadcast Blizzard Entertainment, Inc. / Justin Mier, CMO Gfinity Esports / Erin Harvego, VP of Marketing Big Ten Network
The Art of Connecting Brands to Unique eSports Opportunities: What is the secret to creating a unique brand experience? Learn from Concept, Creative, Brands: success stories where media companies created engaging content opportunities and connected them with brands. Wed. April 11 1:30PM-2:10PM- North Hall Meeting Rooms-N253. Speakers: John Pierce, Partner Player 2 / Ari Evans, Founder 7 CEO Maestro / Paul Brewer, SVP of Brand Partnerships ESL.
Integrating Sponsorship Opportunities and Production: From Concept to Implementation: This segment will provide attendees with an overview of the components required (the checklist) of what is needed to create sponsorship opportunities and showcasing success stories. Wed. April 11 2:10PM – 2:50PM- North Hall Meeting Rooms-N253. Speakers: Sean R.H. Bratches, Managing Director of Commercial Operations Formula 1 / Jacob Navok, CEO Genvid Technologies / Stuart Lipson, Executive Director Esports Ad Bureau
Buying Opportunities and Success Stories: Producers and Media Sellers Raising the Bar: Content Producers and Media Sellers share lessons their successes and where the bar is set next. Wed. April 11 3:20PM – 4:00PM- North Hall Meeting Rooms-N253. Speakers: Oleg Butenko, Founder and CEO VY Esports / Ari Segal, CEO Immortals / Josh Cella, Head of Global Partnerships Activision Blizzard Esports Leagues
Buying Opportunities and Success Stories: Media Sellers, Clients and Agencies Raising the Bar: Clients, agencies, media partners share lessons and successes learned and where the bar is set next. Wed. April 11 4:00PM – 4:40PM- North Hall Meeting Rooms-N253. Speakers: Bill Young, Strategic Partnerships and Sponsorship Twitch / Stuart Lipson Executive Director Esports Ad Bureau / Greg Millard, Vice President of Partnerships Turner Sports
*Produced in partnership with the eSports Ad Bureau
“The new eSports conference will combine practical business information with technology and sports-savvy professionals,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The addition of this track highlights NAB Show’s continued expansion into all things media, entertainment and technology.”
About NAB Show
NAB Show, held April 7th-12th, 2018 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, 2018 #NABShow is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Broadcast Beat is the Official Broadcaster of the 2018 NAB Show in Las Vegas and the Producer of NAB Show LIVE. In 2017, NAB Show LIVE received over 1.3 million online viewers and during the 2018 NAB Show, we are expected to exceed 1.5 million viewers.