The ESPORTS experience has been a growing phenomenon across the globe sparking deep dives in monetization strategies. The estimated growth of viewership for 2019 is expected to reach 427 million. Reports have determined that in April 2017, 42% of the gaming market belongs to the mobile industry, and mobile platforms are projected to claim more than 50% the market by 2020.
The 2019 #NABShow will be featuring the ESPORTS Experience. Attendees can checkout the world’s growing gaming nation and tap into the latest content delivery technologies at NAB Show’s biggest Esports and Gaming pavilion to date. Provided below are (some of the many) highlighted sessions:
Game On: How 5G and eSports will Radically Change the Playing Field for Service Providers. Monday, April 8 | 10:30 am – 11:00 am | N419. Summary: 4G’s latency and connection issues restricted uptake of mobile, on-the-go gaming for high fidelity AAA games. However, 5G will eliminate the current pain points of cloud gaming, creating an opportunity to reimagine the end-to-end service journey for players and viewers. The panel explores how 5G will affect Esports enabling new interaction models, consumption formats, and content types. It will look at the opportunities for broadcasters, content producers, and service providers to get involved in the rapidly growing industry.
Opportunities in Esports: How Brands Can Take the Game To the Next Level. Monday, April 8 | 2:00 pm – 2:30 pm | N419. Summary: Esports is one of the fastest growing segments of media and entertainment, and its popularity among millennials and Gen Z is undeniable. Esports touches a variety of industries and appeals to one of the most sought after demographics, which is why mainstream brands are looking to get involved in even bigger and more effective ways.
Before the Games Begin: A Behind-the-Screens Look at Building Amazing Esports Infastructure. Tuesday, April 9 | 1:00 pm – 1:30 pm | N419. Summary: Gain insights about how broadcast technology can be used for esporting events and hear firsthand why broadcast equipment manufacturers are increasing their involvement in esports engagement. Take a deep dive into some of the most recent installations and learn more about control room and in-venue production designs that move esports operations to advanced levels.
Get in the Game: How New Tech Gives eSports Viewers Control. Tuesday, April 9 | 4:00 pm – 4:30 pm | N419. Summary: eSports is a multi-billion dollar industry, and while viewership continues to increase, the experience of watching hasn’t substantially improved. Audiences want agency and control over what they are viewing, to make the experience more interactive and engaging. New technologies are finally making this possible, putting control of the viewing experience into the hands of the audience, bringing cinematic presentation to events unfolding in real time.
Level-Up: How Video Gaming is Driving the Future of TV. Wednesday, April 10 | 10:30 am – 11:00 am | N419. With over 300MM people regularly watching gaming video content online, this is no longer a niche audience but the shape of things to come. Gamer audiences have historically been the “canary in the coal mine” in terms of predicting new consumer behaviors and preferences. What gamers do today will be mainstream tomorrow.
More Than A Game: Rethinking Sports Sponsorships. Wednesday, April 10 | 4:00 pm – 4:30 pm | N419. Summary: The sports industry, whether it’s esports or traditional sports, has been plagued with age-old philosophy that the sole measure of success for sports sponsorship deals is a high dollar amount. That way of approaching partnerships isn’t working in today’s sports sphere. Now more than ever, fans demand thoughtful, complimentary, and relevant selections for partners of sports and esports teams, and choosing the right names to pair up with can add significant value to a team’s offering.
Storytelling through Games: How Creators and Developers Co-Create New Stories for Entertainment IP. Thursday, April 11 | 10:30 am – 11:00 am | N419. Summary: Hollywood and videogames have had a storied and eventful history, whether it be games based on movies, or movies based on games, these forms of entertainment have been around for close to 40 years. But, some of the best game experiences for fans throughout history have been those that took a co-creation approach during development.
Don’t miss out and register now! www.nabshow.com/
About NAB Show
NAB Show, held April 6th-11th, 2019 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, #NABShow 2019 is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.