Whether you call them self-driving cars, robot cars, or driver-less cars these environmental sensing automobiles are capable of driving with little to no human input. The potential benefits that automobile makers are striving to accomplish are reduced repair costs and increased safety with the reduction of traffic collisions. The advanced control systems identify navigation paths, using a variety of senors may it be sonar to radar, to GPS to digital cameras. Onto the new horizon of robot cars hitting our streets and making content delivery to these automobiles an even more interesting experience for human riders.
The 2019 #NABShow will be showcasing the attraction of In-Vehicle Experience: With autonomous vehicles becoming more commonplace on our streets, the opportunity exists for content consumption, delivery and unique tailored experiences for every rider. The passenger economy is set to be a significant player in the monetization and business case for the first wave of this new mode of transportation. Hitch a ride to NAB Show and see firsthand from today’s leading manufacturers, technologists, and content creators why connected vehicles are being lauded as the next horizon for content consumption. Provided below are (some of the many) highlighted sessions:
Turning the Car Into a Tailored Entertainment Hub. Monday, April 8 | 2:00 pm – 2:30 pm | N3311. Summary: In-car connectivity is rising, with electric vehicles and connected cars making their ways into consumers’ daily lives. Despite these feats of engineering, in-car services have struggled to catch-up with the home environment consumers have got accustomed to: voice assistants supporting our daily needs, multi-screen services enabling viewers to swap devices without missing a beat of their program, and the integration of the smart home into the mix.
Connecting Cars and Next GenTV: Infrastructure Decisions Could be Key to ATSC 3.0 Adoption. Monday, April 8 | 3:00 pm – 3:30 pm | N3311. Summary: Broadcasters and CE companies rightly see the market for connected and autonomous vehicles (CAV’s) as a huge opportunity for Next Generation Television (ATSC 3.0). They are approaching original equipment makers and aftermarket suppliers with strong use cases for Next Gen, including in-vehicle infotainment.
In-car Entertainment Perspectives: Piloted driving ON! Radio OFF? Tuesday, April 9 | 11:30 am – 12:00 pm | N3311. Sponsored by Audi
The Personalized Future of In-Vehicle Entertainment. Tuesday, April 9 | 3:00 pm – 3:45 pm | N3311. Summary: Since the 1950s, entertainment technology has been an integral part of the automobile experience. Now with Bluetooth, smartphone integrations like CarPlay and Android Auto, and voice assistants, the in-car entertainment game is on a completely different level. While there are all sorts of gadgets and gizmos that drivers and car aficionados can add to their cars, there are some upgraded features that many drivers don’t realize they have at their fingertips — and voices — without any additional hardware or antennas.
Connected Cars Will Run on Satellite. Wednesday, April 10 | 10:30 am – 11:00 am | N3311. Summary: There are already millions of connected cars on the road relying on the same cellular networks we use for phones to deliver internet access, streaming audio and roadside assistance. But try streaming a Netflix show for your kids and the limits become apparent. Cellular does not go everywhere – which doesn’t matter for entertainment but matters very much for safety.
Creating a Seamless Entertainment UX in the Connected Car. Wednesday, April 10 | 3:00 pm – 3:30 pm | N3311. Summary: It’s estimated that by 2020, nine out of ten new cars will be connected to the Internet opening up all new entertainment experiences which bridge terrestrial and satellite radio, streaming services and other sources. This makes necessary intuitive yet powerful search, discovery and personalization features enabling drivers and passengers to connect to the music, news and sports content they want on demand. This session will bring executives from the auto, radio and data worlds for a discussion on next-generation infotainment and how to deliver a seamless and safe in-car user experience.
Don’t miss out and register now! www.nabshow.com/
About NAB Show
NAB Show, held April 6th-11th, 2019 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, #NABShow 2019 is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.