2020 NAB Show Pavilions Previews is a series of articles designed to give broadcasting professions a glimpse at what to expect on the Las Vegas show floor and what will be highlighted at the various attractions, pavilions, and theaters featured there.
On the 2020 NAB Show website, the IP Showcase pavilion is described as follows: “From broadcast engineers and IT to CEO’s, TV Producers and beyond, this destination is designed to guide industry professionals on the advantages of switching to IP, how to implement new infrastructure and make the shift as securely as possible.
“The IP Showcase will continue the tradition of providing non-stop presentations in the popular IP Showcase Theater, located in the Central Hall of the Las Vegas Convention Center, available to all visitors with exhibition access for no additional charge. The presentations feature user case studies, tutorials, and information on the essential standards and specifications related to IP for broadcast.”*
Andy Warman, AIMS Marketing Working Group Chairman (source: AIMS)
In response to my inquiries about this pavilion, I was contacted by Andy Warman, AIMS (Alliance for IP Media Solutions) Marketing Working Group Chairman, who kindly offered to enlighten me regarding AIMS and its involvement with the IP Showcase pavilion.
“AIMS was formed at the end of 2015 by a group of vendors with the goal of fostering the adoption of one set of open standards-based protocols to media over IP in the broadcast industry,” Warman explained. “AIMS exhibited at the 2016 NAB Show, and then went on to become one of the founding members of the IP Showcase, which premiered at the 2017 NAB Show and has been a fixture of the NAB Show ever since.
“The IP Showcase is committed to educating attendees at major industry events on the business and creative potential of IP media solutions. Our ongoing focus is promoting the adoption of standards-based protocols for media operations as they move toward all-IP connectivity and content delivery to all screens. The SMPTE ST 2110 suite of standards, AMWA NMOS specifications, and JT-NM TR-1001-1 technology stack are improving media workflows for our industry. Now that the transport layer is well established, we’re focused on the next step—easing deployment for end users.
“IP Showcase first premiered at the 2017 NAB Show. We work in conjunction with the NAB and with the AES, AIMS, AMWA, EBU, JT-NM, SMPTE, and VSF to bring educational presentations and demonstrations to NAB Show attendees that enable them to understand the underlying technologies, and hear first hand from end users about their experiences in deploying media over IP workflows. The IP Showcase provides a neutral environment where customers and vendors can share their knowledge for the benefit of our industry.
“At NAB Show 2020, the IP Showcase has two core goals: to illustrate the ease and viability of leveraging media over IP for real-world deployments, and to showcase and explain the underlying technologies that make it all possible. Attendees at the IP Showcase Theater will hear a great deal more about the technologies and capabilities that enable IP to meet the current and future needs for media workflows. They’ll also be able to find out first hand about the growing number of real-world IP deployments from broadcasters and media providers who are already adopting IP workflows.
“There will also be demonstrations pods that highlight the latest innovations and capabilities that IP brings to the industry. Attendees will be able to see a wide range of vendors showcasing interoperability for connectivity, control, and management for production, playout, and distribution.
“Demonstrations will highlight key topics surrounding four key areas. SMPTE ST 2110 is the standard that defines the transport layer covering timing, carriage of video, audio, and data, and the requirements for compressed as well as uncompressed flows over IP networks. It leverages SMPTE ST 2059 for timing, AES67 for audio and RFC4175 for active video.
“JT-NM TR-1001-1 enables the creation of network environments in which end users can take delivery of new equipment (compliant to the recommendation), connect it to their networks, and configure it for use with a minimum amount of human interaction. It summarizes relevant standards, specifications, and documents specific to additional constraints related to this domain of use.
“ProAV. IP Showcase will be dedicating a demonstration to the open standards approach for the ProAV industry. This is built on standards and specifications to enable the carriage of compressed and uncompressed video, audio, and data over IP networks. It includes provisions for control, copy protection, connection management and security. It leverages SMPTE ST 2110, AMWA NMOS IS-04 and IS-05 and adds the specific needs for the ProAV market.
“JT-NM Tested will give visitors a first-hand look at vendors that have implemented the SMPTE ST 2110 standard and JT-NM TR-1001-1 specification. Sponsored by the JT-NM and administered by the EBU and IRT—two top European technical bodies—the JT-NM Tested program conducts third-party testing of IP-capable equipment from a range of vendors. Attendees will be able to view the results of the most recent testing published in a catalogue available online and at the IP Showcase booth. Attendees will also be able to talk to experts and see demonstrations that showcase these technologies and the JT-NM Tested results at the IP Showcase booth.”
I concluded my interview with Warman by asking about IP Showcase’s plans and goals for the future. “The IP Showcase remains focused on fostering the adoption of one set of open standards-based protocols to media over IP in the media and entertainment, and professional audio/video industries. As new ways become available to enrich workflows in the transition to IP, the IP Showcase is the place to visit to learn about the latest innovations and capabilities.”
The 2020 NAB Show will be held April 18 – 22, with exhibits open April 19 – 22, at the Las Vegas Convention Center.
* IP stands for Internet Protocol, which is defined on Wikipedia as “the principal communications protocol in the Internet protocol suite for relaying datagrams across network boundaries. Its routing function enables internetworking, and essentially establishes the Internet.”
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