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2020 NAB Show Pavilions Previews: The Streaming Experience Pavilion


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The Streaming Experience logo (source: The Streaming Experience) 

NAB Show 2020 Pavilions Previews is a series of articles designed to give broadcasting professions a glimpse at what to expect on the Las Vegas show floor and what will be highlighted at the various attractions, pavilions, and theaters featured there.

Thumbnail facsimile of The Streaming Experience pavilion (source: The Streaming Experience)

From the Streaming Experience page on the 2020 NAB Show‘s website:

“The largest showcase of its kind, NAB Show attendees will have the opportunity to get hands-on with more than 40 streaming video platforms and devices, curated by Dan Rayburn. From smart TVs and streaming boxes to phones and tablets, you can test the services side-by-side and get your questions answered.

“From Netflix and Hulu to new services by Disney and Apple, consumers now have many choices of where to get their video fix. But what are the real differences between these services from a quality, content, and cost standpoint. See and compare:

  • Video quality: compression, HDR and 4K
  • Content bundling strategies
  • Video delivery: low-latency and QoS
  • Ad formats: pre/post roll in live and SVOD
  • Connected TV advertising
  • Playback and UI/UX”

Thumbnail facsimile of the interior of The Streaming Experience pavilion (source: The Streaming Experience)

Dan Rayburn, the man in charge of the Streaming Experience pavilion, is perhaps the foremost expert on video streaming in the broadcasting industry. I had the pleasure of interviewing Rayburn last fall in connection with his Streaming Summit at the 2019 NAB Show New York. He graciously allowed me to interview him again to tell people what to expect at the Streaming Experience pavilion at the 2020 NAB Show in Las Vegas this spring.

“I am the Chairman for the NAB Show Streaming Summit that takes place during the NAB Show in Vegas and NYC each year,” Rayburn told me. “Now in its third year, the Streaming Summit is the dedicated portion of the NAB Show’s focused on the the technical and business challenges and opportunities in packaging, monetizing, and distributing online video. The NAB Show is one of the largest in the world for B2B video professionals, but it was missing content focused specifically on streaming media technologies and business models. So I worked with the NAB Show team to create a new brand, the Streaming Summit, and new content around these topics.”

Thumbnail facsimile of the exterior of The Streaming Experience pavilion (source: The Streaming Experience)

“The Streaming Experience will feature hardware from Amazon, Apple, Roku, Xbox, PlayStation, LG, TCL, and Samsung–all showcasing dozens of streaming apps including: Disney+, Apple TV+, Netflix, Amazon Prime Video, Hulu, CBS All Access, YouTube TV, AT&T TV, Sling TV, ESPN+, HBO Now, Showtime, Epix, Discovery, Fubo TV, Acorn TV, IMDb TV, Tubi, MLB.TV, NHL.TV, NBA TV, MLS, DAZN, FOX Sports, NBC Sports, The Roku Channel, and many others. New services from HBO Max, Peacock, and Quibi will also be showcased, depending on their launch dates.

“The target audience is anyone who’s job is tied to streaming media, from a business or technology side. So they can compare things like HDR and 4K, video delivery QoS, UI/UX of players, video advertising, business models around SVOD and AVOD, ad formats, and anything involving the streaming video stack.”

Thumbnail facsimile of The Streaming Experience pavilion’s “living room” section (source: The Streaming Experience)

“We see the Streaming Experience being a major focal point and destination for attendees at future NAB Shows in Las Vegas, with plans to continue to feature streaming services via this largest showcase of its kind in the industry. The goal is to allow attendees to be able to join their industry peers in this living room environment and experience nearly every live and on-demand streaming service on the market today.”

The 2020 NAB Show will be held April 18 – 22, with exhibits open April 19 – 22, at the Las Vegas Convention Center. 


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Doug Krentzlin