Elemental Technologies has recently announced that the 4Charity Fun Run will return to the 2017 NAB Show this April in Las Vegas. Elemental Technologies, based in Portland, Oregon, has been organizing and holding the charity 4K run since 2014.
According to Elemental, “Since launching in 2014, the 4K 4Charity Fun Run Series has attracted nearly 4,000 participants and raised close to $400,000 for non-profit organizations. Officially endorsed by NAB Show, the April, 2017 event will raise proceeds for Mercy Corps, which works with the most vulnerable women and adolescents in crises, providing safe places, education opportunities, job skills training and community engagement projects to help them build a strong tomorrow, and will also contribute to Women Who Code, a global non-profit dedicated to inspiring women to pursue and excel in technology careers and to helping them become leaders and role models in the tech industry.”
The NAB Show, held April 22-27, 2017 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
Here are some highlights from last year’s run at the NAB Show…
Mercy Corps is a leading global organization powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action—helping people triumph over adversity and build stronger communities from within. Now, and for the future.
Women Who Code (WWCode) is global non-profit dedicated to inspiring women to excel in technology careers. They are a community of 80,000+ members, that has become a movement in Diversity & Inclusion, Leadership, & Tech around the world. Take a peek at the organization that has produced over 2,000 free technical events for women in 20 countries and 60 cities.
The 4K run will begin at 6:30 AM at Sunset Park and will be held on April 25 with transportation to the event available from many of the Las Vegas hotels. The deadline for registering and for sponsorship is March 3 and interested parties can contact Kate Incerto at Elemental at incertok@elemental.com.
Laura Barber of Elemental Technologies, a founder of the charity race series said that, “We’re heartened by what the 4K 4Charity Fun Run Series has achieved to date, thanks to the generosity of sponsors and participants, in raising awareness and funds for vital causes. As we look forward, we recognize that the media and entertainment industry – like so many industries – can and must do more to support diversity and inclusion. With the support of NAB Show and its members, it’s an honor to devote 100 percent of this year’s proceeds toward that mission.”
BROADCAST BEAT is the Official Producer of NAB Show LIVE for the 2017 NAB Show in Las Vegas. In 2016, our broadcast had 1.3 million viewers! For the most in-depth coverage of the show as well as insightful and exclusive interviews… Be sure to tune in at broadcastbeat.com
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