Bill Roberts to Provide Guidance, Perspective for Driving New Growth for elevate.io Browser-Based Collaborative Video Creation Platform
London, UK (November 12, 2025) – elevate.io, a division of Blackbird plc (AIM: BIRD), announced today it has appointed the former Adobe (NASDAQ: ADBE) Creative Cloud product lead, Bill Roberts, as a Strategic Adviser to the board of the Company.
At Adobe, Roberts served as Senior Director of Product Management for Adobe Premiere Pro and After Effects, where he was instrumental in the expansion of Adobe’s video business into a market leadership position. He subsequently led Adobe’s professional video strategy and was one of the key architects of the Frame.io acquisition, providing him with extensive experience in cloud-based collaboration and deep insight into the video review and approval market.
Additionally, Roberts’ experience in guiding product innovation and strategic growth at Adobe and his pivotal role in bringing Frame.io into the Creative Cloud ecosystem make him uniquely positioned to help guide elevate.io through its next phase of growth.
Beyond Adobe, Roberts has advised several high-growth startups and contributed to accelerator
programmes such as TechStars, further cementing his reputation as a trusted voice in scaling
creative technology businesses.
Roberts’ appointment comes at a watershed moment for the company, as it is well poised to lead an entirely new category of video co-creation tools for the fast growing Creator Economy. With a new platform that mirrors the reality of new teams-based workflows for video creation, elevate.io is inspiring a new experience for realtime co-creation workflows that allow creative teams to work from anywhere, anytime from their browser.
Key Benefits in a New Era of Content Creators
elevate.io’s video co-creation workflow in the cloud offers a number of benefits to video teams of all skill levels, including:
- Video editing tools in the browser enabling both short form and long form content creation complete with transitions, effects, colour correction and visual looks;
- Multiplayer collaboration enabling realtime simultaneous co-creation in the timeline;
- Asynchronous collaboration where multiple contributors can leave comments and feedback directly on the timeline;
- Review mode enables creators to invite others to comment on the project from a clean, simple player without having full access to the timeline;
- Streamlined Asset Management with features like Shared Team Folders keeps shared files in order, saving time and making the entire team’s editing process run smoother. Instead of wasting time hunting for assets, teams can just get straight to editing – with everything already in the editor, exactly where it’s needed.
- No downloads or installs required, the platform can be run from any reasonably modern computer accessible from anywhere without the need for external hard drives.
A Platform for Growth, Rapid Iteration
With its AWS-based architecture, elevate.io has built a compelling, scalable, secure platform for rapid iteration of content creation workflows optimized for co-creative environments in which multiple team members are charged with creating video content. Today, the elevate.io platform supports a unique, first-of-its-kind integrated Video Co-Creation Platform – all in the cloud, in real time and from a browser. Moving forward, this platform-based architecture enables the development team at elevate to quickly add new features and continuously enhance the elevate.io workflow experience.
About Blackbird
Blackbird plc operates in the fast-growing SaaS, Media and Entertainment and content creation markets. Blackbird plc’s patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud and it has two products.
BlackbirdⓇ is a suite of cloud-native computing applications, is used by rights holders, broadcasters, sports and news video specialists, live events and content owners, post production houses, other mass market digital video channels and corporations. For more information, please visit www.blackbirdplc.com/.
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