ZEISS Cinema Hosts First US Aatma Lens Demo Event in LA

Pascale Marin, AFC on set of “Welcoming Grace”

Sherman Oaks, CA — ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 pm.

The new Aatma set of nine high-end full frame T1.5 cinema primes (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm) marry the benefits of modern optical design with the nostalgic image characteristics that are popular today. The event offers a chance to check out the lenses’ expressive characterful nuance, rich bokeh and reduced contrast that sets Aatma apart.

The evening will feature a presentation: In Conversation with Pascale Marin, AFC and “Welcoming Grace” director Helene de Roux. The team will discuss their experience using the Aatma lenses on their short film which will be screened.

Admission is free, refreshments will be served, and complimentary parking validation is available. Entry is limited to RSVPs. zeiss-aatma-lenses-event

Agenda:

• 6:00–7:00 PM –Demos, Refreshments & Happy Hour
• 7:00–8:00 PM – Interview with Helene de Roux & Pascale Marin, AFC
• 8:00–9:00 PM – Live Lens Demo & Networking

Location: ZEISS Cinema Showroom, 15260 Ventura Blvd, Suite 820, Los Angeles, CA 91403