(Los Angeles, California–January 28, 2014) The deadline and budget were tight. The client – a leading maker of iconic, affordable jeans – wanted stills and a beautifully photographed film-style location-shoot commercial turned around in one day. Christopher Laughter, a director at the Los Angeles-based creative content production company Snackhaus, knew that the session, depicting a young woman’s quiet contemplations in a rustic cabin, would require a camera capable of providing superb still and motion-image quality, as well as minimal downtime between setups. This meant there would have to be minimal lighting adjustments, versatility, and mobility from take-to-take in order to make the deadline. “Thrilling our clients and exceeding their expectations is something we constantly strive for,” said Laughter. “These days that seems to get harder and harder as budgets get smaller and smaller. Any time we can find ways to increase our creative capabilities and deliver great results for our clients, we’re quick to act.”
Director Christopher Laughter (standing) simultaneously shooting 4K video and stills using the Canon Cinema EOS-1D C digital SLR camera. First AC Paul Mocey-Hanton stands at left.
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