Young director’s second fashion video for Ace&Jig featured in Style.com’s Fashion Week.
Los Angeles—In Cancelled, a short film directed by Eva Michon for the fashion brand Ace&Jig, a young model arrives in L.A. to learn that the video she was supposed to shoot is not happening. So, she decides to spend some quality time…with herself.
Set to a Canadian pop singer Sean Nicholas Savage’s sparkling ballad Naturally, the video follows the young woman (played by performance artist Alexandra Marzella) as she relaxes at her hotel, visits Venice Beach and Griffith Park, and disregards a series of text messages from her friends.
“I liked the idea of ignoring the world and spending time with yourself,” says Michon, who is represented for advertising assignments in the U.S. by Accomplice Media.
Michon shot the film, with cinematographer Drew Bienemann, in a single day, working in a loose, improvisational manner. “Ally is very natural on camera,” says Michon of working with Marzella. “The whole experience was a lot of fun.”
Cancelled screened at the trendy boutique Mohawk General Store in Silver Lake, where Ace&Jig designers Cary Vaughan and Jenna Wilson introduced their fall line. It made its online debut on Style.com as part of its Video Fashion Week and has also been featured in New York Magazine’s In the Cut.
The video is Michon’s second for Ace&Jig. Her early video House Guest centers on a young woman who experiences a series of minor mishaps while housesitting for a friend.
For more information about Accomplice Media, visit www.accomplice-media.com/
Writer/Director: Eva Michon
Talent: Alexandra Marzella, Ana Kraš
Cinematographer: Drew Bienemann
Editor: Aaron Morris
Music: “Naturally” by Sean Nicholas Savage
Stylist: April Hughes
Titles: Show Group, Colin Bergh
See the video: vimeo.com/123177433
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