AccuWeather To Reveal Striking Upgrade To Its StormDirector+ System at 2017 NAB Show


AccuWeather, the global leader in weather information and digital media, today announced exclusive product innovations in StormDirector+, the industry-leading interactive weather system, to be demonstrated live at the 2017 National Association of Broadcasters (NAB) Show to be held April 22-27 at the Las Vegas Convention Center in Las Vegas.

AccuWeather is a global leader in digital media, developing award-winning AccuWeather applications and partnering with all major manufacturers of mobile devices and serving over 19 billion data requests every day. AccuWeather has applied this digital expertise to develop StormDirector+ and StoryTeller Interactive Touchscreen Solution, the only solutions of their kind that bring all aspects of each presentation to life in the most compelling, interactive, and engaging ways.

For 55 years, AccuWeather has remained focused on what it does best – personalizing the world’s most accurate weather information so people can improve their lives. With an expanded presence at this year’s NAB Show (booth SL6816), AccuWeather recognizes and celebrates its long-standing partnerships, commitment to innovation, and life-saving impact.

AccuWeather will demonstrate a wide range of unparalleled innovations in StormDirector+, significantly advancing all aspects of weather presentations for local television stations around the world, including:

– Fast, easy-to-use, and unique template-driven scenes and weather presentation tools, providing the cornerstone for the most interactive weather presentations from every day coverage to severe breaking weather.

– The most stunning, high-definition quality videos, utilizing multiple inputs to deliver simultaneous videos live on the air.

– Immersive Weather – Hyper-realistic 3D views of the forecast exclusively available from AccuWeather, integrating high-resolution mapping and buildings, detailed weather conditions, interactive touchscreen controls, and more to deliver the most impactful, modern weather presentations that appeal to digitally-savvy viewers.

– Additional critical functionality and precise weather datasets including high-resolution GOES-R satellite, single site radar reflectivity, and velocity data to identify and pinpoint severe weather in advance of the storm.

– Expanded, diverse presentation formats based on rapidly-changing weather conditions to keep content current, fresh, and engaging for viewers.


– Real-time social media integration to engage viewers in two-way conversations by featuring social media updates as severe weather strikes, turning the audience into “storm spotters” on the air to drive engagement.

– Time lapse creation, integrating a station’s live web cameras and creating turnkey, high quality animations over time to dynamically show how weather has progressed throughout the day.

– One-stop integration into StoryTeller Interactive Touchscreen Solution by AccuWeather, seamlessly incorporating StormDirector+ local weather information and updates into the only complete, interactive touchscreen solution for the entire presentation including news, sports, traffic, social media, crime, live audience polling, user-generated content (UGC), election results, customizable mapping, and more.

StormDirector+ debuted at the 2016 NAB Show, providing television stations with the best network-quality solution that transforms local weather presentations. Its intuitive user-friendly interface makes it easy for anyone to customize and present the most engaging weather presentations, complimenting a station’s branded look and feel. Built to run on a green screen, video wall, or touch screen, StormDirector+ is available as a stand-alone turnkey weather system or is fully compatible with StoryTeller, integrating weather into the complete, interactive touchscreen solution for the entire presentation.

Mr. Sawyer is a freelance writer, editor and journalist from Tampa. He has written thousands of articles for hundreds of magazines and news sites on countless topics including science, the media and technology. He is also the author of many white papers, special reports and ebooks covering a wide range of subjects.
Kevin Sawyer
Broadcast Beat - Production Industry Resource