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AdPro Increases Efficiency by 80 Percent with Teranex 2D Processors for Standards Conversion

(Fremont, California–March 10, 2014) Blackmagic Design today announced that AdPro, a department of global media technology group Adstream, is using Teranex 2D Processors as the backbone of its Adrack initiative for standards and format conversions for movie studios around the world.

AdPro began using Teranex for standards conversion several years ago to help deliver television commercials to more than 40,000 media buyers across the globe. With more business coming in from major Hollywood studios, AdPro was tasked with delivering trailers, including theatrical, television and Internet trailers, in a variety of standards and formats in very short periods of time.

Broadcast Beat - Production Industry Resource