The Society of Motion Pictures and Television Engineers (SMPTE) has benefited from cutting-edge marketing strategies and practices, which has increased media editorial placements by more than a whopping 1,200% in the global marketplace. Aimée Ricca leads marketing and communications for SMPTE (the center of the film and broadcast world since 1916), and she has been pioneering its marketing effort. For going on seven years, Ricca has tripled traffic to this bedrock of the industry and has brought SMPTE to the forefront of extending public relations activities beyond just U.S.trade publications.
On June 6, 2018, Ricca was honored by PRWeek’s Hall of Femme as 2018 U.S. Champion at the event which included an program of presentations, sessions, and roundtables that was held in New York City. Ricca’s style of using a digital funneling system was created to personify members and website visitors so SMPTE could create content that is relevant to its audience and generate awareness of it. Ricca’s dedication to her profession and her industry “know how,” has tripled SMPTE‘s website traffic for both industry partners and established effective co-promotions.
“It is incredible to be honored by my peers for setting the standard by delivering what they consider ‘groundbreaking work.’ I absolutely love what I do! In addition to my work, this honor recognizes what I give back in my volunteer efforts including the Public Relations Society of America’s New York Chapter (PRSA-NY), U.S. Figure Skating, as well as my alma mater William Paterson University. I enjoy contributing to the successes of other women, as we all deserve to have a seat at the table. It is also equally important, to acknowledge the struggle many of us – women and men – may have, and open the discussion about mental health. The gift that we received was a beautiful Kate Spade business card holder inscribed with ‘Let’s do lunch.’ And while it originally was not intended to send a more profound message, the timeliness of the gift reminded us all that recognition and success are only what we see on the surface.”– Aimée Ricca
From Broadcast Beat Magazine “Congratulations to a job well done, Aimée!”
About Aimée Ricca: She began her career in music management and hospitality, later moving on to Clearview Cinemas/Cablevision, where she was one of the pioneers of alternative content at the exhibitor level, directing all aspects of special events and alternative content/event cinema for the chain of 54 theatre locations and 258 screens in the New York Metro-Area. Ricca was heavily involved in the digital cinema rollout across the chain, in the 2000s, which enabled higher quality experiences as well as the efficient projection of pre-show as well as opportunities for alternative content programming and event cinema. Ricca has held Board positions with the Public Relations Society of America (PRSA). She holds a bachelor of art in communication from William Paterson University with a minor in history. In her spare time, she is a competitive figure skater representing The Skating Club of New York for US Figure Skating.
About SMPTE: For more than a century, the people of the Society of Motion Picture and Television Engineers® (SMPTE®, pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are in force today. SMPTE Time Code and the ubiquitous SMPTE Color Bars are just two examples of the Society’s notable work. Now in its second century, the Society is shaping the next-generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.
SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to the Society’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content.
About PRWeek’s Hall of Femme: PRWeek’s Hall of Femme and Champions of PR honor inspiring women, nominated by their peers and colleagues, who set the bar higher within their organizations. These U.S. communications pros are up for every challenge and are ready to go above and beyond to ensure results exceed business goals and achieve creative excellence.
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