Alkemy X, a media company that produces integrated creative content, has announced that President & CEO Justin B. Wineburgh will assume an elevated leadership role within the company, becoming its sole shareholder. Wineburgh, who had previously served as Alkemy X’s outside legal counsel, was hired as President & CEO in February of 2016, and has since expanded the company’s geographic footprint, attracted larger-scale projects and strengthened the company’s internal operations.
Founders David West, Craig Needelman and Jay Hartigan will stay involved with and employed by the company, with West accepting Wineburgh’s invitation to continue to serve as Chairman of the Board. Moreover, all three will remain available to work on projects and shoots for thecompany.
“Alkemy X will always be rooted in the incredible foundation that Dave, Jay and Craig laid when they first established this company,” said Wineburgh. “We have grown immensely in the last 37 years, but with the media landscape changing every day, our continued progress and relevancy – like any company – require us to constantly evolve and set a new vision for the future. The values of our company and its ‘X-factor’ will remain the same; we will continue to leverage our depth of talent and skills to be not just content creators, but also one-of-a-kind storytellers across multiple platforms in order to remain the best in the business.”
Originally called Shooters, Alkemy X was founded in April 1981 by West, Needelman and Hartigan solely for video production shoots and has since grown its capabilities to include production, advertising, marketing and original content. It now has employees and contractors across four locations in Philadelphia, Los Angeles, New York and Amsterdam.
Since assuming the role of President & CEO, Wineburgh has made large strides both internally and externally. He has expanded Alkemy X in New York, Amsterdam and recently, Los Angeles, growing the company’s presence on the West Coast and its visual effects department exponentially. He has also elevated the company’s caliber of work, attracting new large-scale projects with clients, such as Geico, Amazon, Google, Avis, BMW, Pepsi and Camel, to name a few. The company has also launched production for two new shows with major cable networks – developed organically by Alkemy X’s in-house team – which are anticipated to air in Q4 2018. Internally, Wineburgh strengthened business operations companywide, making improvements in the HR and finance departments, and adding more than 30 new staff members from many high-profile companies and with impressive backgrounds and experience.
Prior to joining Alkemy X, Wineburgh spent 16 years at Cozen O’Connor, an international law firm with more than 700 attorneys, where he built and headed the firm’s media, entertainment and sports law practice. During his tenure as a partner at the firm, Wineburgh served as production counsel to dozens of films and hundreds of television shows. He has also acted as outside counsel to numerous media and entertainment companies, repeatedly representing clients at the Comic-Con International Convention, the American Film Market and the Sundance, Cannes, CineVegas and Toronto International film festivals. Author of The Essential Guide to Entertainment Law: Dealmaking, Wineburgh is a highly regarded industry expert, and he is frequently interviewed and cited in the media regarding business and legal matters affecting the entertainment industry. A regular lecturer worldwide, he is also an adjunct professor of Entertainment Law for the Kline School of Law at Drexel University, the School of Film and Media Arts at Temple University and Drexel University’s Westphal College of Media Arts and Design, and he also sits on various boards.
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