It’s been a little over a year since Apple Computer started creating its own, in-house advertising agency to compete with Media Arts Lab, the unit that award-winning advertising agency TBWA/Chiat/Day had created specifically to serve Apple. “Whilst the Californian tech giants have worked on expanding their 1000 person in-house ad team in an effort to have greater control on their advertising strategies,” says UK blog Creativepool in a July 4 post, “it is still actively collaborating with TBWA, even though since April, reports have stated that Apple is trying to distance itself from the agency.”
Source: www.examiner.com
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