AppTek partners with PBT EU to integrate Advanced Speech and Translation tech into SubtitleNEXT


AppTek’s Award-Winning Artificial Intelligence Technologies now embedded in SubtitleNEXT platform

For immediate release – 9 October 2020, Sofia, Bulgaria  IABM-member and established systems integrator and manufacturer PBT EU is delighted to confirm its new partnership with AppTek.

A leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, AppTek will integrate its award-winning NMT, ASR and Intelligent Line Segmentation (ILS) technologies directly into PBT EU’s SubtitleNEXT captioning, subtitling and localization platform.

Under this new alliance, AppTek’s NMT, ASR and ILS capabilities will enhance SubtitleNEXT’s subtitling and captioning workflows. In addition, AppTek’s Intelligent Line Segmentation Neural Network models offer enhanced segmentation capabilities that users can enjoy.  These are based on syntax and semantics that move beyond speaker pauses for more readable captions and subtitles, respecting subtitle constraints, therefore facilitating text reading and simplifying post-editing tasks. AppTek’s large and growing array of ASR and MT languages are also consistently benchmarked against other industry platforms and achieve high quality scores for consistently reliable transcriptions and translations.


Managing Director of AppTek GmbH Dr Volker Steinbiss states, “With a variety of tools and features, PBT EU’s SubtitleNEXT software has a long history of being a reliable, time-saving tool for users throughout the subtitling industry, and AppTek is excited to integrate into a solution with such a strong market reputation.” Adding further he notes, “PBT EU has a track record of developing tools that deliver great workflow efficiencies and its selection of AppTek’s NMT, ASR and ILS technologies highlights the value these solutions will bring to their users.”

“Our customers trust PBT EU’s commitment to continuously deliver high performance solutions, and with AppTek’s scientific expertise and dedication to the media and entertainment AI-driven multilingual speech and translation areas, it makes them a priority to be integrated within the SubtitleNEXT platform,” Ivanka Vassileva, CEO of PBT EU affirms. “In addition, innovative value-added features such as ILS and the ability to implement robust customisation, makes AppTek the ideal partner to enable us to continue delivering best-in-class services for SubtitleNEXT customers.”

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About PBT EU
PBTEU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment.

PBTEU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof.

PBTEU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place. Visit


About AppTek
AppTek is a global leader in artificial intelligence (AI) and machine learning (ML) technologies for automatic speech recognition (ASR), neural machine translation (NMT), and natural language understanding (NLU). The AppTek platform delivers industry-leading, real-time streaming and batch technology solutions in the cloud or on-premise for organizations across a breadth of worldwide markets such as media and entertainment, call centres, government, enterprise business, and more. Built by scientists and research engineers who are recognized among the best in the world, AppTek’s solutions cover a wide array of languages, dialects, and channels. For more information, please visit





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