ARRI Now Taking Amira Orders, Prices Start At $39,999.00

(New York, United States–January 30, 2014) ARRI announces today that pricing has been set for its new documentary-style camera, AMIRA. Orders are now being taken. Prices for the camera with viewfinder start at $39,999.00 and customers can choose from a wide range of feature and accessory options to build their ideal package.

Flexibility of configuration is the key to ARRI’s pricing structure. Temporary and permanent software upgrades allow owners to adapt AMIRA according to the changing professional needs of their evolving careers, extending the return on their investment.

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