Arrow bundles NetApp Storage with axle ai Software to Elevate Media Teams

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Solutions target high capacity and quick access needs for rising corporate and education video markets


Arrow Distribution ( today announced immediate availability of a range of integrated solutions for corporate and university video teams based on NetApp storage systems ( and software from axle ai, Inc. The three industry leaders have joined forces to provide complete solutions not only store, but to manage and provide instant user access to hundreds of terabytes of video content.

axle ai ( is the recognized leader in developing radically simple media management software. Its solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Sam Bogoch, CEO of axle ai, said, “There is a worldwide explosion of video content. Over 100 Exabytes (100 million terabytes) of storage are now devoted to media storage annually, and approximately 250,000 video teams are responsible for capturing, editing and managing this content. Traditional uses of network storage, such as email archiving or corporate records are increasingly migrating to the cloud.  At the same time, video files have become large and numerous enough, and ongoing capture is so pervasive, that uploading them to the cloud is often impractical.”

Arrow, NetApp and axle ai are making the solutions available in three configurations 100 terabytes of usable storage space (VM100), 200 terabytes (VM200) and 400 terabytes (VM400).  All three configurations include NetApp’s robust, industry-leading storage architecture, with high performance 10 Gigabit Ethernet network interfaces and NetApp’s powerful redundant FAS architecture.

Each configuration also includes an Intel-based application server running a 5-user version of axle ai 2019, the company’s ‘radically simple’ video search software. The software includes a browser front end allowing multiple users to tag, catalog and search their media files, as well as a range of AI-driven options for automatically cataloging and discovering specific visual and audio attributes within those files.  Given the large amounts of video – often terabytes – that can be accumulated by a video team in a single shoot, this system allows rapid search and management of those files.

“For years, customers have expressed the need for a simplified and cost-efficient way to store, search and manage their content,” continued Bogoch. “Legacy solutions for broadcasters have been expensive and complex, but Arrow’s bundles manage to bring state-of-the-art AI and MAM (Media Asset Management) capabilities to the corporate and educational customers who most need them. With these bundles, we are able to provide a tailored solution through Arrow’s nationwide network of resellers, and meet the needs of video teams as well as the IT departments who serve them.”

Pricing and Availability

The 3 solutions, VM100, VM200 and VM400, are available immediately through Arrow’s national reseller network. Pricing is as follows:

  • VM100: Video Media Manager Entry – $49,995 MSRP
  • VM200: Video Media Manager Midlevel – $89,995 MSRP
  • VM400: Video Media Manager Enterprise – $129,995 MSRP

Additional software upgrades include 5- and 50-user expansion packages, as well as axle ai’s video metadata services including face recognition, object recognition, speech transcription and automated sports analysis, and axle ai’s new connectr™ workflow solution.

Both of the bundle suppliers have a presence at next week’s NAB show in Las Vegas: axle ai is exhibiting at booth SL15116, and NetApp is at S116LMR.

Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

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Curtis Chan
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