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ARwall launches $599 Virtual Production suite for creators

ARwall, a team of indie filmmakers and XR leaders, continues to lower the barrier to entry for creators by providing accessible tools available via their new eCommerce site 

ARwall, the award-winning XR technology company,  unveils its new eCommerce platform dedicated to virtual production. The same tools developed on projects for Disney, The Muppet Studios, WB Discovery, CBS, Netflix, and more, are now available on ARwall’s website for purchase or subscription.

Created by filmmakers for filmmakers, the suite delivers for rigorous studio projects as a way to help the operator cut time on-set, unify rehearsal and production workflows, and automate repetitive tasks. ARFX Pro, ARFX Launcher, & ARFX Lens are the innovative creative suite built natively for in-camera effects and XR filmmaking, requiring no scripting or 3D design experience.

Some of the products available on the site include:

  • ARFX Launcher, $ 999-lifetime license

An easy to use software that comes with 100+ backdrops compatible with any 4KTV or projector for XR shoots

  • ARFX Pro plugin, $599/mo or $6,000/yr

A plugin & calibration solution that streamlines all virtual production settings from Unreal Editor into one place, without the need for scripting or programming

  • ARFX Lens, $12,500

A plug-and-play lens emulation solution developed in partnership with Canon and Butcher Bird Studios that enables users to adjust the focus & zoom of both a physical and virtual lens in real time for XR, AR, & greenscreen

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One of the early adopters of the ARFX suite is Amen and Amen Studios, the new XR stage built by actor, TV host and former NFL star Terry Crews. “When it came time to find a partner for my own LED stage in Pasadena, it took time for me to realize I wasn’t just looking for a technology partner, I was looking for builders who shared my vision that this tech is capable of changing an industry,” said Crews. “ARwall got this revolution started for indie filmmaking, they’re continuing to innovate with the most accessible solution, and we’re happy to say our stage is powered by the original virtual production solution, ARFX Pro by ARwall.”

Commented CEO and co-founder of ARwall Rene Amador, “We’ve had conversations with a lot of young filmmakers looking to use virtual production. However, the solutions available have only been relevant to maybe 500 filmmakers who can afford the tech stack and team to run the technology as it was popularized in 2018. One of the main hurdles to adoption is the tools were developed originally for live events or game development, not filmmaking. We’re hoping to update the entire philosophy of virtual production to 2022 with ARFX being what we’re calling the “native, in-camera effects suite” for XR filmmaking.”

You can visit ARwall’s eCommerce site at store.arwall.co

About ARwall 

ARwall is your technology partner for virtual production, AR/XR, and all things at the cutting-edge in entertainment tech. Experts in building award-winning solutions that shake entire industries, their diverse multi-disciplinary team comes from TV, VFX, design, mobile, games, and advertising. ARwall also offers consulting and turnkey solutions spanning across creative, hardware, software, and immersive XR innovation.

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