ASG Explores HDR, VR Technologies at Annual Workshop

EMERYVILLE, CALIF. – Advanced Systems Group (ASG), a leading video, data, audio and film integration firm, will explore high dynamic range (HDR) and cinematic virtual reality (VR) technologies at its annual workshop on Thursday, Dec. 3, 2015, at the New People Cinema at the New People building in San Francisco. Free presentations begin at 10 a.m., and the workshop includes lunch.

HDR is designed to produce images that more closely resemble what is visible to the human eye in the natural world by expanding contrast, increasing luminance, and creating darker black levels. There are several techniques for shooting HDR video, so facilities need to adjust infrastructures and develop workflows to accommodate the new format. VR and augmented reality technologies create immersive environments for users. However, computer-simulated sensory experiences require specialty hardware and software for content creators – and are incredibly taxing on processing power and storage. Presentations from several industry experts will discuss the current technology, available equipment, and new workflows.

“Video professionals are excited at the prospect of significantly improving their image quality, but there is no current industry consensus on HDR standards,” explained Dave Van Hoy, president, Advanced Systems Group. “The other hot topic in the industry is virtual reality. It’s shaping up to be the next big thing, but how do you build a strong foundation with users? Our annual workshop will consider technical and commercial aspects of both emerging technologies, as well as the new workflows they require.”

ASG’s annual workshop is free, but pre-registration is requested. For online registration and more information, please visit

About ASG:
Based in Northern California with offices in the Pacific Northwest, Southern California and New York City, Advanced Systems Group LLC of Emeryville, Calif., has provided engineering, systems, integration, support and training to the broadcast, film, creative and corporate video markets since 1997. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of largest installers of post-production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 350 SANs, production and post-production systems. For more information, visit or call 510-654-8300.

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