- Automatic end-to-end workflow enabling sports content rights holders with D2C services to enhance fan engagement
- Leading technology partners unite connecting next-generation video experiences with e-commerce
- The solution will be showcased at 2023 NAB Show
Ateme announces it is partnering with Six Floor Solutions and Pushologies to deliver an automated end-to-end solution that enables sports content rights holders and streamers to increase fan engagement by attracting more viewers to their OTT apps. The joint solution, launched today and demonstrated live at 2023 NAB Show, also empowers broadcasters, service and content providers to increase monetization of their content by connecting next-generation video experiences with e-commerce.
As the amount of content available to viewers is increasing exponentially, and with entertainment taking so many different forms, content owners, service providers, and broadcasters are now needing to face this challenge.
Ateme, a global leader in video compression and delivery solutions, has joined forces with Six Floor Solutions, expert in automatic video processing and metadata generation, and Pushologies, a specialist at engaging consumers on mobile, to provide a solution to deliver the best content to the right consumer and open up innovative ways of monetizing video content. The partnership sees Ateme provide tools for high-quality compression and streaming; Six Floor Solutions for extracting highlights automatically; and Pushologies for attracting viewers with enriched experiences and opening up to eCommerce possibilities.
The end-to-end solution is fully automated and data driven, all the way from AI detection of content and creation of event triggers, to content clipping through to content assembly and delivery. Every aspect of fan engagement generates data, and this solution collects that data and makes it actionable and monetizable, with high QoE processing & streaming.
“With increasing competition in the market from OTT and other forms of entertainment, content rights holders need to find innovative ways of attracting, engaging and staying relevant to younger generations,” said Remi Beaudouin, CTO, Ateme. “This exciting new solution allows for the most interesting and most in-demand content to be delivered directly to the consumer on their device. We are excited to have teamed up with Six Floor Solutions and Pushologies to pave the way to a stronger video industry.”
Charlotte Barham, Director of Operations and Finance, Pushologies, added, “We are delighted to be working with Ateme and Six Floor to bring this end-to-end personalized content solution to market. This fully automated solution enables true Direct-to-Consumer distribution, monetization and data capture to continually improve the personalized fan experience. Operators will benefit from the ability to readily transform any content into a revenue-generating experience through the layering in of sponsorship, advertising, polls and interactive experiences.”
Pedro Aço, CEO and Founder, Six Floor Solutions, commented, “Consumers are feeling overwhelmed by the increasing content offer available from multiple providers around the world. Automatic processes to identify, filter and suggest key moments to watch in a sports match or a news show are therefore essential to improve their experience. These automatic processes not only enable new revenue streams for service and content providers, taking advantage of the generated enhanced metadata, but also deliver efficiency by replacing manual information preparation and tagging. We are proud to partner with Ateme and Pushologies to present an end-to-end solution built to increase fan engagement in multiple sports content and beyond.”
Experience the workflow live at 2023 NAB Show
The partners will showcase this new solution for increasing and monetizing D2C fan engagement at 2023 NAB Show, from April 16th to April 19th 2023. The end-to-end workflow demonstration on Ateme’s booth (W1517) will include:
- AI-based automatic key moments detection and video highlights clipping for sports content (using AI technologies: Deep Learning, Machine Learning, Computer Vision, Natural Language Processing)
- Conversion of content into an experience and delivering that straight to the home screen of the fan’s mobile device – automatically and at speed
- Making engagement drive value through the monetization of content
Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers’ engagement and reduce churn.
Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.
Find out more: www.ateme.com.
Pushologies are a unique, mobile-first, data-led, personalized content creation and engagement service that produces cost savings, efficiencies and revenue for our customers. We deploy our unique capabilities through an SDK that sits in your app and an API that hooks up to different elements of your back office depending on how you want to run your app and manage your content distribution. A key component of what we provide is our analytics package which captures behavioural data like never before. We can do (and do) pretty much everything other notification service providers can do, but that is just the easy stuff.
Our difference is content – we champion your content. Our difference is data – we make your existing data actionable and we collect new behavioural data that other providers can only dream of. Our difference is engagement – not just open rates, we mean real, immersive, interactive, entertaining, personalised engagement. Why do we do this? We do this because your content is the difference between your app and every other app and because your fans want us to. How do we know this? We know because we deliver better outcomes.
About Six Floor Solutions
Six Floor Solutions is a tech company focused on revolutionizing media consumption experience. We build platforms based on deep learning computer vision and artificial intelligence to automatically detect the hottest moments in any media content, generating on the fly enhanced metadata, moments timelines, and short, searchable and taggable moments video clips. The generated metadata, timelines and clipping allow introducing innovative services, user experiences and monetization possibilities while helping on manual information processing. To know more about us, please visit us on www.sixfloorsolutions.com and www.linkedin.com/company/sixfloorsolutions/
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