ATP Media chooses M2A Media’s cloud IP transport service to automate, optimise and manage the delivery of its live match feeds via the cloud
M2A Media, leading innovators in cloud-based video solutions, today announced that ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour, has chosen M2A CONNECT to power the delivery of its live tournament feeds.
ATP Media required a solution to automate its use of AWS Media Services, while providing an operational managed service so as to centralise the acquisition and distribution of its live tournament feeds allowing it to scale delivery into multiple service providers with ease.
ATP Media chose M2A Media’s flexible, scalable IP transport product, M2A CONNECT, to manage the acquisition of streams from third party suppliers and their onward distribution, ensuring streams are adequately secured. M2A CONNECT also manages event-based routing and entitlements ensuring that the correct feeds are made available to the correct takers, including ATP Tennis TV (ATP Media’s direct to consumer OTT product) partners.
Along with its live, cloud based, motion-compensated frame rate conversation feature (devised in association with InSync Technology and Hiscale), M2A CONNECT allows ATP Media the flexibility to manage subscriptions per tournament and offers an intuitive console to view schedules and confidence feeds of live match feeds.
Carolina Santos, Head of Broadcast Operations and Engineering at ATP Media said: “We were looking for a trusted service provider to help us add a new layer to our broadcast operations in the cloud and have greatly enjoyed working with M2A Media to find a live video solution that fits our needs. M2A CONNECT is providing fantastic benefits to ATP Media. Our operations and scheduling capability is more streamlined and we now have live video workflows in the cloud in place that will allow for future growth. M2A’s knowledge of AWS Media Services and operational support really sets them apart and affords us even greater confidence in cloud technology.”
Matt Hughes, Chief Commercial Operator, M2A Media, added: “It’s a great honour to be providing a top tier sports organisation, such as ATP Media, with live video technology that matches their ambitions. ATP Media’s expertise in broadcast productions has helped to grow the ATP Tour brand over the years and we are delighted to be working together to push the boundaries of broadcast technology even further for the benefit of tennis fans worldwide.”
To learn more about M2A CONNECT visit www.m2amedia.tv/m2a-connect
About M2A Media
M2A Media is a cloud media services company with software engineering at its core. We help rights owners and broadcasters distribute their live and on-demand video. Our approach is to build innovative software tooling on top of AWS Elemental Media Services enabling efficient operational delivery.
We’re all about embracing the power of the cloud for video distribution and cost-effective, flexible workflows. We have that rare mix of savvy software engineering and bullet-proof operational support. It is this combined expertise that places us at the forefront of innovation in cloud-based video delivery. Our products; M2A CONNECT, M2A LIVE and M2A CAPTURE are trusted by global broadcasters and sports rights owners including DAZN, BritBox, FIBA Media, ITV and Channel 4.
About ATP Media:
As the broadcast arm of the ATP Tour, ATP Media was formed in 2001 as Tennis Properties Limited; providing the centralised exploitation of media rights across the ATP Tour, host broadcast production for the Nitto ATP Finals, Next Gen ATP Finals, ATP Masters 1000s and world feed production for the ATP 500s and, more recently, certain ATP 250s. ATP Media has unrivalled access and expertise in the full-service broadcast production of men’s professional tennis with an end to end solution for global broadcasters incorporating: rights sales, multi-platform production, a global fibre distribution network and a market leading digital archive. For more information, please visit www.atpmedia.tv.
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