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Audio Design Desk to Showcase Audio Bridge for Final Cut Pro at NAB

Audio Design Desk (ADD) will show the public beta release of ADD Audio Bridge, a new audio extension for Final Cut Pro that puts sound design tools directly in the FCP timeline.

ADD, based in West Hollywood, CA, is a new generation of digital audio workstation that uses artificial intelligence-assisted content creation tools to enable filmmakers, editors, sound designers, streamers and creators to produce cinema-quality sound for video in seconds.

Launched in May, 2020, due to the pandemic this is the first NAB where ADD can demonstrate its technology to attendees in person.

Audio Design Desk is a sound design platform that can be used standalone or as a integration with NLEs like Final Cut Pro and Adobe Premiere. It simplifies the process of adding music and sound effects to picture, cutting down what can typically be a full day project to just a few minutes.

ADD is actually a DAW merged with more than 40,000 royalty free sounds embedded with an artificial intelligence technology called Sonic Intelligence. Used on programs for Netflix, HBOMax, Hulu and others, the platform understands the relationships between sounds. Producing and editing music, foley or sound design is claimed to be ten times faster than conventional sound design software.

The user imports a video file into the app, and presses keys on their keyboard — “H” for hits, “R” for rises, “D” for drones, and so on — using the computer keyboard to play the sound app like a musical instrument.

At NAB, the company will debut the latest beta of Audio Bridge for Final Cut Pro. Using the new app, video editors will for the first time be able to create soundscapes for their projects from inside Final Cut Pro.

To download the current beta of ADD Audio Bridge, visit add.app/.

Writer at Broadcast Beat
Frank Beacham is a New York-based writer, director and producer who works in print, radio, television, film and theatre.

Beacham has served as a staff reporter and editor for United Press International, the Miami Herald, Gannett Newspapers and Post-Newsweek. His articles have appeared in the Los Angeles Times, Washington Post, the Village Voice and The Oxford American.

Beacham’s books, Whitewash: A Southern Journey through Music, Mayhem & Murder and The Whole World Was Watching; My Life Under the Media
Microscope are currently in publication. Two of his stories are currently being developed for television.

In 1985, Beacham teamed with Orson Welles over a six month period to develop a one-man television special. Orson Welles Solo was canceled after Mr. Welles died on the day principal photography was to begin.

In 1999, Frank Beacham was executive producer of Tim Robbins’ Touchstone feature film, Cradle Will Rock. His play, Maverick, about video with Orson Welles, was staged off-Broadway in New York City in 2019.
Frank Beacham
Broadcast Beat - Production Industry Resource