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Author Archives: celiavine

Matrix Hires Biren Bharucha as VP, Enterprise Sales

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In this new role, Bharucha will expand the Matrix product suite’s exposure while simultaneously leading the company’s sales efforts globally Matrix, the only global ad sales platform built for media, announces the addition of industry-veteran Biren Bharucha to the Matrix team as VP, Enterprise Sales. In this new role, Bharucha will lead the company’s business development efforts globally, extending their ...

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New API Integration from Matrix and WideOrbit Delivers Accounts Receivable Transparency to Media Sellers

Matrix and WideOrbit Integration
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Matrix and WideOrbit announce a new integration that will give media sellers real-time visibility into Accounts Receivable aging data through Matrix’s media ad sales platform, Monarch, from WideOrbit’s traffic and billing system, WO Traffic. The new integration will improve media companies’ bottom line by expediting cashflow. More specifically, the integration provides a graphical, Accounts Receivable data card that gives users ...

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Colorado Public Television Returns to ProTrack TV

Myers' ProTrack
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Myers has announced that Colorado Public Television (KBDI), a Public Broadcasting Service (PBS) member television station serving Denver, Colorado, is returning to Myers’ broadcast management solution, ProTrack, as part of a station-wide technology update.  ProTrack will be the primary system within KBDI’s broadcast operations to manage content from the point of acquisition through to play-out and long-term storage. In addition, ...

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Fourth Annual Media Ad Sales Summit Returns to Miami Beach, FL January 22-24, 2020

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Bringing together influential leaders from across the media industry, the Summit will present key topics and trends that are impacting the future of buying and selling advertising Matrix announces the fourth annual Media Ad Sales Summit will return to the Nobu Hotel in Miami Beach, FL January 22-24, 2020. The Summit, bringing together industry leaders and experts including media sellers ...

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Matrix and WideOrbit Extend Partnership to Automate CRM Data Flow for Media Companies with New API Integrations

Matrix and WideOrbit
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Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic. The new partnership, a culmination of enhanced processes and workflows along with added API integrations, will increase throughput and visibility while improving operational efficiencies for Digital, Broadcast TV, Cable, Radio, Publishing, and Out of ...

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Matrix and vCreative Extend Workflow Capabilities with New Integration

Matrix and vCreative
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Matrix, the only global ad sales platform built for media, today announced the completion of a new API integration with vCreative’s radio workflow software. The integration, available now, provides enhanced connectivity between Matrix’s media-specific ad sales platform, Monarch, and vCreative’s software, enabling users to seamlessly extend their workflow capabilities. As a result, users can more effectively capitalize on revenue opportunities, ...

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