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Author Archives: celiavine

Matrix Solutions Announces Key Executive Promotions to Lead the Company’s Next Phase Strategic Growth

Matrix Solutions President
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Brenda Hetrick, CRO, will move into a new role as President, and Julie Kapsch, COO, will serve as President of Matrix Sales Gateway, the newly formed subsidiary in partnership with CoxReps, Graham Media, Gray Television, and Hearst Television Matrix Solutions (Matrix) announces two executive promotions that will be key to leading the company’s next phase of strategic growth. CRO, Brenda ...

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Matrix Solutions Announces Acceleration of its Media Sales Gateway with Investment from Gray Television, Hearst Television, Graham Media, and CoxReps

Media Sales Gateway
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The leader in global media revenue management, Matrix Solutions, announced today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, and Hearst Television. Cox Enterprises’ Videa software will serve as the initial back-end technology for traditional linear spot and all future development will be built on Azure with an open ...

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Matrix Announces Fifth Annual Media Ad Sales Summit, Returning to Miami Beach, FL January 19-21, 2022

Media Ad Sales Summit
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Matrix Solutions announces the fifth annual Media Ad Sales Summit will return to the Nobu Hotel in Miami Beach, FL January 19-21, 2022. The Summit, bringing together media and tech thought leaders from across varying market verticals, will provide the necessary forum for discussing and invoking real change for building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, ...

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Matrix Hires Biren Bharucha as VP, Enterprise Sales

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In this new role, Bharucha will expand the Matrix product suite’s exposure while simultaneously leading the company’s sales efforts globally Matrix, the only global ad sales platform built for media, announces the addition of industry-veteran Biren Bharucha to the Matrix team as VP, Enterprise Sales. In this new role, Bharucha will lead the company’s business development efforts globally, extending their ...

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New API Integration from Matrix and WideOrbit Delivers Accounts Receivable Transparency to Media Sellers

Matrix and WideOrbit Integration
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Matrix and WideOrbit announce a new integration that will give media sellers real-time visibility into Accounts Receivable aging data through Matrix’s media ad sales platform, Monarch, from WideOrbit’s traffic and billing system, WO Traffic. The new integration will improve media companies’ bottom line by expediting cashflow. More specifically, the integration provides a graphical, Accounts Receivable data card that gives users ...

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Colorado Public Television Returns to ProTrack TV

Myers' ProTrack
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Myers has announced that Colorado Public Television (KBDI), a Public Broadcasting Service (PBS) member television station serving Denver, Colorado, is returning to Myers’ broadcast management solution, ProTrack, as part of a station-wide technology update.  ProTrack will be the primary system within KBDI’s broadcast operations to manage content from the point of acquisition through to play-out and long-term storage. In addition, ...

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