Home » Author Archives: Andy Marken

Author Archives: Andy Marken

Filmmakers Like to Know Where Their Content Sleeps at Night

“Some men are born great, others have greatness thrust upon them.” – Teddy Roosevelt, “Night at the Museum,” 20th Century Fox, 2006     Adobe’s Shantanu Narayen recently said his firm’s goal is to be the only company that has the end-to-end solution for filmmakers and digital creators.   Heck, the way the FAANG (Facebook, Amazon, Apple, Netflix, Google) and ...

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Great Video Content Needs to be Easy to Find, Easy to View

“You have to make the right choice. As long as you don’t choose, everything remains possible.” – Nemo age 9, “Mr. Nobody,” Pan Europeenne, 2009     We’re starting to think that Netflix looked back into advertising history in its effort to grow and borrowed/modified Lay’s Potato Chips slogan, “Bet you can’t eat just one!”   That’s why they changed ...

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The Best Organizational Team Has Complete Diversity

  “I need a hand now. I know she’s young, but she learns fast.” – Leon, Leon: “The Professional,” Gaumot, 1994      I do love the way folks profile the younger generation – they’re lazy, self-absorbed, no ambition, not dedicated to their company/your products, have no respect for authority/hierarchy/chain of command, have no get-up-and-go, demand instant satisfaction/gratification and are ...

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To Enjoy Great Content, It’s All About Delivery

“Second chances don’t come around all that often. I suggest you take a really close look at it. – Hank Pym, “Ant-Man,” Marvel Studios, 2015     Sometimes there is simply no right path to take.   This year’s CineGear at Paramount Studios featured some great content production tools  (cameras, systems, software) and informative sessions on producing great 4K, 8K, ...

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IBC PR Isn’t a Hunting Expedition

“When you don’t know what you’re doing, it’s best to do it quickly!” – Jase Robinson, “Duck Dynasty,” A&E, Gurney Productions, 2012-17     Trade shows are when senior management and marketing people start looking hard and heavy at how well publicists do their stuff.  Press people, on the other hand, wonder where these people have been for the past ...

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The Immersive Experience Begins to Emerge … Slowly

“I need to have something in the foreground to give it some scale.” Hooper, “Jaws,” Zanuck/Brown Productions, 1975     Want to see a storage person’s heart skip a beat … or two? Flutter even?   Just mention VR and BAM!, they get real excited.   Creating good (if not great) VR is getting slightly easier, but it still poses ...

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Attracting, Holding, Maximizing IBC Traffic

“No one ever made a difference by being like everyone else.” P.T. Barnum, “The Greatest Showman,” Chernin Entertainment, 2017   It’s hard to believe that IBC is just over the horizon … again.   It seems like only a few months ago, we returned from one of the most inviting cities in the world and one of the most exciting ...

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Film, TV Producers, Directors Want Benefits; Not Specs

One of the things we’ve noticed in watching the credits roll at the end of a film or TV show is that there are a lot of producers and directors listed.   When Aaron Semmel, EP (executive producer) and CEO of BoomBoomBooya gave the keynote presentation at the recent Creative Storage Conference in Culver City, one of the first things ...

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Streaming Services Have a New Sales Feature … Personalization

    “What a STUPID conversation.” – Stan, “The Conversation,” The Directors Company, 1974     Okay, GDPR (General Data Protection Regulation) is in place in Europe.  “Everyone” is looking forward to it being the elixir to solving all of their security and privacy issues … even if they don’t precisely understand it.   After all, having greater control over ...

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The Best Teams Communicate, Are Focused, Are Diverse

“Just treat me the same. No better, no worse.” – Lt. Jordan O’Neil, “G.I. Jane,” Caravan Pictures, 1997     In recent years, diversity and equality – gender and race – have become a worthy and elusive goal of the tech and M&E (media & entertainment) industries.   Five years ago, Facebook COO Sherly Sandberg wrote “Lean In” which at ...

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A Burning Desire, Chance Meeting, Guri’s Story Slowly Emerges

While Ed Darino is widely known for his breakthrough special effects and animation work, few have seen his talent with the video camera, scripts and the production of a thrilling docudrama.   More than 15 years after he began working on a film he hoped would promote his native Uruguay, he feels his docudrama may finally have a chance to ...

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Social Media Isn’t Social, It’s All About You

“Don’t be fooled because she may seem like your typical selfish, back-stabbing slut faced ho-bag, but in reality, she’s so much more than that. “Janis, “Mean Girls,” Paramount, 2004     You probably have been so busy damning Zuck that you haven’t noticed that the rest of the social media industry is keeping a very low profile.   Yes, his ...

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Consumers Like the Value of the Right OTT Entertainment

“A month from now this Hollywood big shot’s gonna give you what you want.” – Don Corleone, “Godfather,” Paramount Pictures, 1972     The world has been enthralled with visual storytelling since the first movie was shown in 1895.   Folks used to dress up and go to a theater to watch shorts, which became longer and longer. As more ...

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Content Creation is Best Kept Where You Can Keep an Eye on It

“I mean have you tried… you know… tried ALL the options.” – Lt. Col. Bill Cage, “Edge of Tomorrow,” Warner Bros., 2014     A few weeks ago, we listened to the rosy earnings reports from Microsoft, Alphabet (Google) and Amazon crediting the rapid rise in sales/profits to their cloud services.   They didn’t even give lip service to Netflix, ...

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Savage Youth … A Glimpse at the Midwest Rust Belt Despair

Michael Curtis Johnson’s Savage Youth is a docudrama that grabs you with the opening scene and doesn’t let you go, even after the closing credits.   Geoffrey Orthwein, who did all of the film’s color grading (more on that later), prepared us about as well as he could; but when we viewed the true-to-life film, we thought even Shakespeare would ...

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Making the Movie Industry More Interesting, More Fun

“I’ve got a bad feeling about this.” – Indiana Jones, “Indiana Jones and the Kingdom of the Crystal Skull,” Paramount, 2008     I’m not a movie critic or connoisseur.  I just like movies.   Horror, Sci-Fi, comedy, drama, documentary, adventure, animation, crime, fantasy, mystery – good. Romance, musicals – not so much.   So, I couldn’t figure out why ...

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