Home » Author Archives: Andy Marken

Author Archives: Andy Marken

Putting VR, Volumetric Video in Refresh Mode

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“I’m disappointed, not terribly, but still. It should have gone much further much faster. It’s okay, though, I know what the problem is.” – Jordan, “Real Genius,” Delphi III Productions, 1985   When you attend film festivals like Sundance, Toronto, Tribeca and most recently Cannes; all of the attention is on: The important (and self-important) people The budget-buster screeners The ...

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Creativity Can be Augmented … Not Artificial

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“For every decision we make there are consequences.” — Dr. Lui Cheng, “Morgan,” 20th Century Fox, 2016     Okay we’re stoked!   We learned that a new Matrix is in the works.   We had to revisit the first one when film aficionado friends told us that it was a landmark piece of transgender art created by two trans ...

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Lower Latency Equals Higher Viewer Satisfaction, Lower Customer Churn

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“You said, “A few vehicles in pursuit, maybe.” We count THREE war parties!” – The Rock Rider Chief, “Mad Max:  Fury Road,” Warner Bros., 2015     Back in the day, David Pogue, a New York Times tech columnists at the turn of the century who recently returned, wrote a column about PCs where he discussed all the hardware/firmware/software parts ...

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Positive Signs the M&E Industry Can Handle, Deliver Equality

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“Don’t take this the wrong way but your earnestness can be very hard to be around.” – Katherine Newbury, “Late Night,” 3 Arts Entertainment, 2019     Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change ...

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AVOD Can Deliver Stuff You Really Want to See … Including Ads

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            “I know how hard it is to go out with someone new. I mean, there’s always that fear of… well… getting hurt. At least that’s how I feel inside.”  — Nick Marshall, “What Women Want,” Paramount, 2000     In our constantly connected world, good news/ideas travel fast.   But bad news/ideas travel even faster.   So, when folks ...

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Industry Develops Realistic Future for Autonomous Cars

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              “Well, there’s nothing essentially wrong with the car. It’s just that it wants to go one way and I’d like to go the other.” – Jim Douglas, “The Love Bug,” Disney, 1968     While most of the folks who attend FMS (Flash Memory Summit) like to talk (brag) about their storage advances, we’re more interested in how ...

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Breathtaking Opportunities in the Content Industry Frontier

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“All the heritage of a people free to dream, free to act, free to mold their own destiny.” – Narrator, “How the West Was Won,” MGM, 1962     For a guy who not long ago was recommending that employees work from 9 a.m. – 9 p.m., six days a week to now advocating that we make intelligent use of ...

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Tomorrow’s Car, Mobile Streaming are about Data, not Technology

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“When I look at him in the rear-view mirror, I can tell he’s always thinking about stuff in his head. I guess that’s what geniuses do. But it don’t look fun to be that smart.” – Tony Lip, “Green Book,” Dreamworks, 2018     When it comes to wireless data, psychologist Abraham Maslow was right in 1966 when he observed, ...

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