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Author Archives: priyapr

Dell Blue Creates Visceral “Everything Counts” Spot For Alienware

Dell Blue, the internal creative agency for Dell, recently created a thrilling :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional League of Legends player who currently plays for esports organization Team Liquid. In ...

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CNN Partners with Compadre for 2020 Election Package

Creative Marketing Agency Develops Promotional System to Simplify Election Landscape; Streamline Production for CNN’s Internal Teams  Creative marketing agency Compadre has partnered with CNN to create a multiplatform promotional package for their 2020 election coverage. The package premiered during the lead-up to the first Democratic debate and will continue to roll-out through election night 2020. With more events, candidates, and ...

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Special Olympics Athletes Unite To Inspire and Design Original Logo for 2022 Special Olympics USA Games

The 2022 Special Olympics USA Games Organizing Committee recently unveiled its original and unprecedented logo for the 2022 USA Games which was, for the first time in the organization’s 50-year history, inspired and designed by nine artistic and talented Special Olympics athletes. Athletes from across the country gathered for a three-day workshop in Orlando, where they joined forces with professional ...

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Roger and Big Machine Announce Merger

Creative agency Roger and full-service production company Big Machine announced a strategic merger today that will expand the creative capabilities for their respective agency, brand, and entertainment clients. The LA-based studios will retain the Roger name and continue all operations at their newly renovated facility in the Silver Lake neighborhood of Los Angeles. Representing Roger in the business partnership is ...

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Find Yours: And Company Launches Mesmerizing 360 Brand Campaign For WEBTOON

Creative agency And Company recently created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast. In addition, And Company produced deliverables for print, OOH, digital, and social.  WEBTOON gives comic ...

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Laundry Welcomes Monica Reimold As Executive Producer

Design-driven animation & production company Laundry has hired Monica Reimold as Executive Producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. “Bringing on Monica marks an exciting new chapter in our San Francisco studio,” says James ...

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Laundry Creates High-Energy Promos for Fox Sports’ MLB All-Star Game

For the recent MLB All-Star Game on Fox Sports, Laundry created an energetic series of videos and graphics utilizing light writing animation and an all-star cast editorial. A :30 hero spot featuring the league’s biggest players kicked off the campaign, along with :20 player profile spot and in-game elements to tease the All-Star Game on Fox Sports, which aired on ...

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Compadre Welcomes Executive Creative Director Curtis Doss & Director of Creative Strategy Mika Saulitis

Creative marketing agency Compadre has bolstered its creative team with the additions of Curtis Doss as Executive Creative Director and Mika Saulitis as Director of Creative Strategy. Doss will be responsible for leading design and creative teams while Saulitis will lead brand strategy, positioning, and marketing assignments for the agency. The two will work closely with Compadre Co-Presidents Chuck Carey ...

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REVERSE Signs T-Reps and DiMaggio Representation for West Coast Representation

Bicoastal commercial production company REVERSE has signed independent reps Tracy Fetterman of T-Reps and Jeanie DiMaggio of DiMaggio Representation for West Coast representation. The two will work closely with REVERSE Founder/EP Thibaut Estellon. REVERSE, which has locations in Los Angeles and New York City, maintains a roster of directors that includes Johan Stahl, Romain Quirot, Matthieu Mantovani, Antoine Pai, Bradley ...

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Laundry Partners with JWT Atlanta on “Moments of Impact” Digital Series for Marine Corps

Design-driven animation & production company Laundry recently partnered with J. Walter Thompson Atlanta to provide animation for “Battles Won: Moments of Impact,” a digital series for Marine Corps Recruiting Command, which launched on their website on April 11th. The shorts will also be shared via their social channels and YouTube channel. Through the battles they win, the positive impact that ...

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Newport Beach Film Festival Embraces The Power Of Ideas With 2019 Festival Trailer

The Newport Beach Film Festival (NBFF), in partnership with Garage Team Mazda and REVERSE, recently announced the release of its official 2019 marquee trailer Play: The Power of Ideas. The promotional film features a young boy who is caught in the crossfire of his parents’ bitter divorce. In an effort to escape, he retreats into the comfort of his imagination. ...

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Laundry Welcomes Award-Winning Creative Director & Live-Action Director Reza Rasoli

Design-driven animation and production company Laundry has expanded its creative team with the addition of Reza Rasoli as Creative Director & Live-Action Director. Following the opening of its San Francisco office last Spring, Rasoli’s hiring is the latest culmination in a series of strategic growth efforts rolling out at Laundry. Considering Laundry’s volume of work and staff has reached an ...

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BigStar Reaches New Heights With Addition Of Creative Director John Leamy

Creative services company BigStar has added Creative Director John Leamy to its team. Leamy is an award-winning, multidisciplinary creative who is best known for his design, live show graphics, film, and print work. He brings more than two decades of experience in shaping advertising, marketing, and branding campaigns for such clients as ABC, Red Bull, MGM Grand, and LG. Leamy ...

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Laundry Creates Electrifying Show Package for NFL Network’s “The Kyle Brandt Football Experience”

Design & animation studio Laundry recently created a new show package for “The Kyle Brandt Football Experience” on NFL Network. According to Laundry, Kyle Brandt was a fan of the old “The George Michael Sports Machine” CGI open and wanted something like it for his own show. In close collaboration with the NFL Network team, Laundry explored epic sports graphics ...

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Directors Robert Boocheck & Jordan Fein Join Alkemy X Roster

Creative content company Alkemy X has expanded its directorial roster with the additions of Robert Boocheck and Jordan Fein. At Alkemy X, Boocheck has already wrapped a campaign for event-driven messaging platform Solace via The Barbarian Group while Fein recently shot a commercial for Penn State Health. The two will be based out of the company’s New York office. “Through ...

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We Are Royale Adds Chad Howitt As Creative Director To Staff

Creative & digital agency We Are Royale (Royale) has welcomed Chad Howitt as Creative Director. Howitt, who brings a background in live-action production, VFX and design, will be based out of the agency’s Los Angeles office. “It’s not too often that you get to collaborate with some of the brightest creatives in the field, and it’s even rarer to have the ...

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