Axonista adds top-level US experience as it appoints former AOL President Dermot McCormack to board

  • Former AOL President of Video and Studios Dermot McCormack will join the Axonista board as a Non-Executive Director
  • The appointment reflects Axonista’s commitment to expanding its footprint in the US market, where McCormack’s experience and influence will help to drive new strategic partnerships
  • Announcement coincides with the addition of rich audience insights to Ediflo, Axonista’s interactive video platform

Axonista, the leading interactive video solutions provider, has today announced that it has appointed former AOL President of Video and Studios, Dermot McCormack to its board. McCormack will join Axonista’s board as a Non-Executive Director to provide valuable expertise and experience as the company extends its footprint in the US market.

McCormack has an extensive background across emerging digital content and online video technologies, having held numerous roles with leading content providers and brands. In his most recent role as President of Video and Studios at AOL, Dermot led original content creation, studio management and AOL’s video and OTT business across a wide variety of brands, including 14 AolOn Channels, The Huffington Post, AOL, Techcrunch, Engadget and AolOn Network.

McCormack’s experience also includes senior roles at Viacom where he drove all non-linear brand initiatives for MTV, VH1, CMT and Logo, creating and implementing a vision and strategy for enabling these culture-defining brands to maintain leadership positions in today’s changing media landscape. He also led the creation of a new digital revenue growth department at Cablevision, driving the growth of the cable operator’s interactive advertising and commerce businesses.

In his non-executive capacity, McCormack will strengthen Axonista’s board with a wealth of knowledge and deep insight into online video across the US market, and will help to guide the company’s strategic business plans moving forward. Dermot will also play a critical role in forging new strategic partnerships for Axonista in the U.S, as the company continues to grow.

Commenting on his appointment, Dermot McCormack said: “We’re in the middle of a period of huge revolutionary change for the whole industry when it comes to interactive video, and it’s only going to gain further momentum over the next couple of years.”

He added: “More and more people are watching TV on touchscreen and interactive devices, which is exactly where Axonista’s technology sits, driving truly cutting-edge interactive solutions. There couldn’t be a more exciting time to join the team and I’m really looking forward to helping the company go from strength to strength.”

Claire McHugh, Axonista’s Chief Executive Officer, noted: “Dermot’s breadth of experience in creating innovative video products at the very highest level in the US industry gives him a unique understanding of the future of video. We are excited to welcome him to our board of directors. His expertise and knowledge will be extremely valuable to Axonista as we continue to expand our US operations.

“This appointment comes at a very exciting time for Axonista, as it coincides with the addition of rich audience insights to our interactive video platform Ediflo, which we’ll be rolling out to select customers in the first quarter of 2017. Ediflo’s analytics suite includes real time video metrics, audience engagement insights and video commerce reporting.”

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