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BBright Demonstrate Effortless Play-out and Encoding for Live UHD trials at 2015 #NABShow

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BBright, the UHD infrastructure start up focused on 4K / Ultra HD and HEVC video solutions,has announced a 4K/UHD play-out server to simplify field trials and accelerate live UHD  adoption by the broadcast, IPTV and OTT  industries.

BBright’s versatile baseband 3G-SDI player *UHD-Play* enables customers to test and evaluate multiple UHD live pre-recorded feeds and simulate live Ultra HD channels.

“BBright is devoted to developing products for the UHD ecosystem. Cooperating with several customers such as live encoder manufacturers, broadcasters and network operators on UHD trials is the best way to accelerate global UHD adoption worldwide. Our joint end-to-end solutions are now available and UHD is at last here to stay” said Guillaume Arthuis, BBright’s CEO. *UHD-Play* is an innovative and affordable 4K-baseband player with quad 3G-SDI outputs for pristine uncompressed video quality in 4:2:2, 10-bit, at up to 60fps. This product is compatible with multi-file formats and provides a perfect alternative source to a live 4K feed.

Moreover, *UHD-Play* embeds an HD/Full-HD to Ultra HD upscaler after file ingest. *UHD-Play* is an essential tool for any Ultra HD Proof of Concept field trial, encoder and other 4K equipment testing, as well as for uncompressed Ultra HD play-out head-end applications.

*UHD-Play* will be demonstrated on BBright booth, # *SU6418*, during the NAB Show.

*About BBright*

BBright’s brings visionary solutions and products to the professional video industry. As a French start-up, BBright is focusing on a rapid market transitions around HK/UHD, HEVC, multiscreen and content delinearization. BBright develops high-end 4K and HEVC technologies including broadcast appliances such as encoders and play-out servers for the video ecosystem. The company is privately held and was founded in September 2013 in Rennes.

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