BirdDog Unveils Extensive Strategy to Bring Comprehensive NDI® Workflow Solutions to Broadcasters, Live Event Productions and Post Production Facilities

Announces Strategic Partnerships Designed to Accelerate Broad Adoption of New BirdDog NDI® Hardware, Software and Cloud-Based NDI® Workflows

BirdDog (www.birddog.tv) today announced its comprehensive new strategy to elevate the strategic significance of NDI®-based workflows for broadcasters, live event producers, post production facilities and the corporate enterprise. Central to this strategy is a breadth of innovative and accessible new hardware, software and cloud-based NDI® workflow solutions, which debuted at NAB 2022 in Las Vegas. 

Additionally, BirdDog is announcing several strategic partnerships designed to accelerate adoption and broaden accessibility of its NDI® workflow solutions in key markets – from broadcasting, live event production and enterprise-wide streaming and conferencing.

BirdDog NDI Solutions Debuted at NAB 2022

BirdDog announced a breadth of newly-announced NDI® hardware, software and cloud-based workflow solutions, including a number of industry-first products that significantly enhance the broadcast, live event production and post production workflow experience. 

New BirdDog NDI Hardware Solutions

• BirdDog Core NDI® Monitor/Recorder: Available in 5” or 7” models, the BirdDog Core is an industry-first NDI® on-set monitor/recorder that converts any SDI or HDMI signal live into a host of streaming formats including industry standards –  NDI®, NDI|HX2, NDI|HX3, SRT, H.264, HEVC/H.265, RTMP, or RTSP in up to 4K p60. 
  • Additional benefits include:
    • When combining the core monitoring and media processing functionalities  with a BirdDog Cloud Connect license, BirdDog Core becomes a globally connected video source with extremely low latency; 
    • The High Bright screens are viewable in direct sunlight;
    • Video analysis tools include Vector scopes, Waveform, RGB parade, and more. 
    • An SFP+ port allows for a direct 10GbE connection over copper or Fiber for ultra-long runs.

• BirdDog OG4: The new BirdDog OG4 openGear card is the industry’s first scalable, rack-mountable NDI® card, and features four independently configurable 12G SDI inputs and outputs. openGear is an open-architecture in a modular 2RU rack frame system that allows for OG’s from various manufacturers to work together seamlessly in the same frame. Key features include:

• • Full openGear Dashboard support with 2 SFP+ ports for 10GbE connectivity and expansion options; 

• • Support for all resolutions up to 4Kp60, including all HD resolutions 

• • Encoding and Decoding 4K Full NDI®;

• • Full 1080i support for all frame rates including 25, 29.97, 50, 59.94; 

• • Independent control to mix and match frame rates and resolutions on each channel;

• • Industry standard SFP+ connection allows for short, medium, and long-range connections over fiber optic infrastructure.

• • Supports Ethernet protocols from 1GbE to 10GbE. 

• BirdDog P110 and P120 NDI® PTZ Cameras: The new P110 and P120 set a new benchmark in format support, connection flexibility, and picture quality, with excellent low light performance. Housing a Sony Exmor R back-illuminated sensor and BirdDog’s custom NDI® silicon, P110 and P120 offer multiple benefits including:

• • Four output options including NDI®, SDI, HDMI for live production work;

• • UVC USB for directly connecting to Zoom and MS Teams as a webcam; 

• • Output multiple flavors of NDI including Full NDI®, NDI|HX2 and HX3, as well as other options including SRT, h.264, and Cloud Connect; 

• • Supports FreeD output for AR/VR workflows; 

• • An inbuilt OLED display shows the IP address, 360° degree mohawk tally illuminates when active, 49mm filter thread, with free Auto-Tracking software; 

• • Full support of NDI® 5 natively.

• BirdDog Pod: BirdDog’s NDI® to UVC converter enables access to any NDI® video and instantly converts it to a USB webcam. Users can connect to Zoom, Microsoft Teams, Meet and any conferencing or software application that supports a standard USB Webcam input. BirdDog Pod also supports direct selection of sources via its 4 inbuilt buttons and API commands for flexible conferencing software integration, such as Zoom or Teams. 

New BirdDog NDI Software and Cloud-Based Solutions

• BirdDog Cloud Connect for Adobe Premiere: Enables production teams to access an Adobe Premiere edit session securely on an Apple, Android or Samsung mobile device or TV natively, providing an ‘over-the-shoulder’ editing experience from anywhere in the world, with a real-time view of the Premiere timeline and enabling a compelling new collaborative editing experience.

• BirdDog Central 2.0: BirdDog Central 2.0 is a browser-based NDI® routing application that routes NDI® video across the network easily by selecting a source, a destination device or group, and simply hitting ‘connect.’ With built-in SSO security, smart grouping of NDI® receivers, real-time NDI® routing, media playback engine, and support for thousands of sources, Central 2.0 ushers in a new era of NDI® facility control. 

• BirdDog Camera Director: BirdDog Camera Director is a versatile new tool for managing productions with multiple BirdDog PTZ cameras. Create individual Pan, Tilt, and Zoom paths for each camera, group those cameras together to move as one when you recall that preset, or create as many multicam presets as needed and then set them to start automatically by adding waypoints. Camera Director is designed for productions with repetitive sets of movements, such as horse racing, awards ceremonies, presentations, auto racing, and many more.

• BirdDog Multiview 2.0: BirdDog Multiview is the Company’s powerful, flexible multi-screen monitoring, playback and control panel software for NDI® productions. At NAB 2022, BirdDog unveiled two new versions: Mac and Server Editions. The Mac version takes full advantage of the powerful Mac M1 CPU and GPU acceleration, while the Server Edition allows users anywhere on the network to access Multiview from their System Tray and generate Multiview NDI® streams.

New Strategic Partnerships

BirdDog is also announcing two strategic partnerships designed to accelerate and simplify broad adoption of BirdDog NDI® production and post production workflows.

• HP Enterprise: BirdDog has entered into a strategic partnership with Hewlett Packard Enterprise (HPE) to certify HPE ProLiant servers and HPE Edgeline Converged systems to power BirdDog Cloud and BirdDog Cloud Connect NDI® workflow solutions.

• Grass Valley: BirdDog has partnered with Grass Valley to enable tightly integrated hybrid-cloud workflows directly within the Grass Valley Agile Media Processing Platform (AMPP). In an industry first, BirdDog’s suite of production quality PTZ cameras and converters will feature seamless integration with the AMPP video production environment in the Cloud. This integration is made possible by BirdDog’s newly-launched BirdDog Silicon 2 firmware update, which delivers unrivaled format support for globally connected NDI® workflows.

Pricing and Availability

BirdDog’s newly-announced hardware and software solutions for NDI®  workflows are priced as follows. Availability for each new product also follows: 

• BirdDog Core NDI® Monitor/Recorder:
  • Core 5: $1,295.00 USD
  • Core 7: $1,495.00 USD
  • Release date: Q4 ‘22
• BirdDog OG4:
  • OGY: $2495.00 USD
  • Release date: June ‘22
• BirdDog P110 and P120 NDI® PTZ Cameras:
  • P110: $1799.00 USD
  • P120: $1899.00 USD
  • Release date: June ‘22
• BirdDog POD:
  • POD: $199 USD
  • Release date: Q3 ‘22
• BirdDog Cloud Connect for Adobe Premiere:
  • A Free plug-in for BirdDog Cloud customers (some data charges may apply)
  • Release date: June ‘22
• BirdDog Central 2.0:
  • Central Lite: Free Download
  • Central Pro: $299.00 USD
  • Central Enterprise: $1,995.00 USD
  • Release date: June ‘22
• BirdDog Camera Director:
  • Camera Director: $2995.00 USD
  • Release date: Q3 ‘22
• BirdDog Multiview:
  • Multiview for Mac: $299.00 USD
  • Multiview Enterprise: $995.00
  • Release date: June ‘22

For more detailed information on BirdDog’s new lineup of NDI® workflow solutions, please visit www.birddog.tv/.

About BirdDog

BirdDog is a global video technology company that enhances the quality, speed, and flexibility of video through a range of solutions, augmented with NDI® (Network Device Interface). This enables video-compatible products to communicate, deliver and receive high-definition video over a computer network in a high-quality, low-latency manner, that is frame accurate and suitable for switching in a live production environment. End users of BirdDog’s products cover a wide range of market segments, including Professional Video, Broadcast, Audio Visual and large private and public sector organizations. BirdDog listed on the Australian Stock Exchange 20 December 2021 (ASX ticker code: BDT). For more information, visit www.birddog.tv/.

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