Bitcentral, Inc. Adds New Regional Director in Latin America

Newport Beach, CA – June 26, 2018 – Bitcentral, Inc. ( announced today that Héctor Sánchez has joined the company as Regional Director for Latin America. Sánchez will lead the development in major geographic regions of the Latin America market for Bitcentral across all product categories in news production, master control and automation and OTT & Digital.

Sánchez comes to Bitcentral with more than 25 years of experience working in the broadcast industry throughout Latin America. His background and expertise are in the areas of production, media management, automation, playout and content delivery .

During his career, he succeeded in leading positions in sales, channel management, business development and management of key accounts for companies such as Tektronix, Grass Valley Group, Thomson, Elemental, and Snell Advanced Media (SAM). Sánchez is excited to join the Bitcentral team stating: “I appreciate the opportunity to integrate into the Bitcentral family. The company has innovative solutions that incorporate benefits in the workflows of our clients in Latin America, in the areas of news and content broadcasting.”

Hector Sanchez, Regional Director for Latin America – Bitcentral, Inc.

“We are very pleased that a professional of the stature of Héctor Sánchez, who has more than 25 years of experience in the broadcast market, especially in Latin America and the Caribbean, is part of the Bitcentral team” said Andrés Galván, who is Managing Director of Bitcentral Mexico, a subsidiary of Bitcentral, Inc..

About Bitcentral, Inc.: Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day, Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout and FUEL ™, our most innovative and industry-changing linear on-demand streaming solution is paving the way towards new monetization opportunities for content owners. More than 1,000 media operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL, they’ll now be able to target and deliver personalized content across websites, apps, social media, and syndication. Bitcentral is based in Newport Beach, CA, and its Latin America headquarters is in Mexico City .



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