Bitcentral Integrates CORE:news With NetApp Software and Solutions

NEWPORT BEACH, Calif. — March 30, 2015 — Bitcentral(R), a leading provider of tools for media content creation, management, and distribution, announced today that CORE:news(TM) is now being integrated with NetApp software and solutions. This integration will provide Bitcentral‘s CORE:news customers with an easy-to-install, enterprise-class storage solution that can be scaled to match the different needs of broadcasters.

“Our partnership with NetApp is another proof point in our long-standing strategy to provide customers the opportunity to choose the best solutions for all aspects of their workflows,” said Rick Young, vice president and general manager of sales and business development for Bitcentral. “We welcome the chance to tell our customers that we certify our solutions with partners like NetApp. The NetApp FAS8000 unified scale-out storage solution is now fast enough to support the concurrent workflows that are common in news production. And NetApp clustered Data ONTAP(R), the operating system running inside FAS, provides nondisruptive operation. This means the news infrastructure is ‘always on’ even during major upgrades and data migrations.”

CORE:news software enables broadcast newsrooms to put a newscast on the air, managing the entire workflow from ingest to editing to playout and beyond. In this integration, the NetApp solution is the centralized storage component that sits in the center of the production workflow — a workflow that by its nature demands the highest level of video throughput and reliability. Editors, journalists, and producers can tap into the NetApp FAS8000 via the Bitcentral unified production platform to share and collaborate, with enough bandwidth to work simultaneously on different tasks.

A major U.S. television broadcast group is using the CORE:news/NetApp FAS combination to do just that and benefiting from five-nines uptime, always-on operation, and enterprise-class product support.

“Together Bitcentral and NetApp are providing customers with the ability to choose the right solutions for bandwidth-intensive news production workflows,” said Jason Danielson, media and entertainment solution marketing manager at NetApp. “We are looking forward to continuing the relationship with Bitcentral and providing a complete software solution to this critical market.”

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About Bitcentral(R)
Bitcentral(R) is a recognized innovator of master control, news content production, distribution, aggregation and publishing solutions. For more than 20 years, we have been all about developing and deploying workflow enhancing technologies for leading broadcasters. We are committed to freeing broadcast newsrooms from the constraints of walled-garden production environments by providing open, nonproprietary content workflow systems that offer customers long-term flexibility. This enables end-to-end digital workflows that seamlessly collaborate with existing hardware and software. More information is available at

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