DRIVE 2022: The Future of Storytelling will explore the future of broadcasting and media, from syndication, FAST channels, monetization, and new OTT experiences, to cloud playout and master control.
NEWPORT BEACH, Calif., February 22, 2022 – Bitcentral Inc., the provider of award-winning efficient media workflows for broadcast and digital video, today announced that it is hosting DRIVE 2022: The Future of Storytelling on March 1-2, 2022. The two-day interactive virtual conference will bring together experts from across broadcast and digital video to share their experiences and initiatives as they seek new opportunities to connect with audiences and monetize their content. DRIVE 2022: The Future of Storytelling is free to attend, and you can register here: www.bitcentral.com/drive-2022/.
The sessions will include several client spotlights, sharing stories from the heart of operations across the broadcast spectrum. Sonny Cavazos, EVP Director of Technology, Entravision Communications, will discuss the challenges, and advantages, in centralizing a master control operation. Ryan Wood, Director of Television Engineering, KSL 5 TV, will discuss how KSL TV packages and monetizes its local sports/games and what it takes to achieve scale. And Kevin Hillman, CEO & Founder, Restflix, will share how Restflix is broadening the horizon of OTT experiences, reaching audiences in new ways across multiple platforms using Powr.tv. Restflix brings a new dimension to Netflix’s Reed Hastings’ famous quote that the streaming platform’s biggest competition is sleep!
Other session topics include:
- The Value of Syndicating Your Local News to News Aggregators
Featuring Scott Ehrlich, Senior Vice President, Growth Networks & Content, Sinclair Broadcast Group
- How to Distribute and Monetize Your Video in Today’s Connected World
Featuring Evan Krauss, Global SVP, Buyer Development Index Exchange
- The Migration of Linear Playout to The Cloud
Featuring David Thompson, Chief Product Officer, Veset
The event will not just be a one-way flow of information, but an opportunity to interact and meet with fellow industry colleagues and experts. Attendees will have the opportunity to interact with Bitcentral thought leaders by breaking off into different virtual rooms, each with their own product category, or attendees can connect and share stories with like-minded individuals in the Storyteller’s Lounge…all from the comfort of their laptop.
“We’re excited about DRIVE 2022: The Future of Storytelling because it comes at a time when the industry is at a crucial pivot point. New methods for connecting stories with audiences are being tested and a new future for broadcast distribution and monetization is being defined,” says Steve Petilli, CEO, Bitcentral. “If you are in broadcast, streaming, or media today, you are a storyteller, and you know how quickly the industry is changing. This is a real opportunity for attendees to learn, interact and meet as together we define the future of storytelling.”
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