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Bitcentral: Pre-NAB Show Video Interview. @Bitcentral @NABShow #NABShow

In this pre-NAB Show Video Interview, Sam Peterson of Bitcentral chats about digital strategies, digital engagement and the recently announced FUEL product.

Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Their Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, Bitcentral‘s most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue.

More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, CA, and its Latin America headquarters is in Mexico City.

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