HUDSON, Mass. — Dec. 11, 2025 — BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-capacity, sustainable solutions for media processing and live content delivery. The collaboration integrates Appear’s high-density live contribution X-Platform with BitFire’s global transport network and cloud production ecosystem, offering broadcasters, sports leagues, and streaming platforms a faster, more flexible, and more reliable way to deliver live video from venue to viewer.
Appear’s compression functions and transport endpoints can now be paired with BitFire Engines, enabling direct ingest into BitFire’s Transport Network, providing high-quality, low-latency video contribution and distribution, and granting access to BitFire’s virtual production tools — including its Cloud Switcher, Cloud Replay, and FireBridge remote talent interface — to support remote control, monitoring, and distribution from anywhere.
“This partnership merges best-in-class edge encoding with professional IP transport and scalable cloud production,” said Jim Akimchuk, President and CEO at BitFire. “By combining Appear’s efficient encoding with BitFire’s flexible infrastructure, we’re removing traditional geographic and hardware constraints for all live content producers.”
The combined Appear and BitFire solution is designed for high-demand environments such as live sports and entertainment broadcasts, where near-instant transport and flawless quality are critical. Appear’s X Platform solutions, trusted globally for high-density encoding and decoding workflows, deliver high-quality feeds directly to BitFire’s best-in-class IP transport network and cloud production platform, supporting rapid deployment of cloud, REMI, and hybrid productions.
“Partnering with BitFire allows us to better serve the evolving needs of broadcasters and cloud operators by directly connecting our products with a world-class IP transport and cloud production provider,” said Andy Rayner, CTO at Appear. “Whether for global sporting events or full-time distribution, we’re collectively raising the bar for efficiency and quality in live production.”
The integrated solution is currently being evaluated by major sports and entertainment clients in North America and Europe, with full-scale deployments expected to begin in early 2026. Both companies will showcase the combined workflow at upcoming industry events, focusing on its scalability, cost-effectiveness, and reliability.
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About Appear
Headquartered in Oslo, Norway, Appear is a leader in live production technology, specialising in high-capacity, sustainable solutions for media processing and content delivery. Our portfolio is designed to support the most complex scenarios of live event contribution, adapting seamlessly to the ever-evolving dynamics of the media, entertainment, and sports industries.
Over the past 20 years, Appear’s world-renowned team of experts made us the most progressive and forward-thinking company in the industry. Our relentless emphasis on modularity and functional versatility places us at the forefront of driving innovation in live production technology.
We proudly count the world’s leading content creators amongst our esteemed list of customers who trust our solutions to deliver the highest profile live media with integrity and efficiency.
Appear’s global operation includes centres of excellence in London and Los Angeles.
About BitFire
BitFire leads live, software-defined production and transmission with a glass-to-glass platform that enables scalable, high-quality content creation. Blending deep experience in traditional broadcasting with expertise in cutting-edge technology, BitFire modernizes broadcast workflows for networks and production companies of any size. With intuitive cloud-based control over fully integrated broadcast-grade systems, BitFire users can achieve professional results without limits with greater freedom, agility, and economy without the conventional constraints of geographic location, equipment availability, and unpredictable pricing. More information is available at www.bitfire.tv.
All trademarks appearing herein are the property of their respective owners.
PR Link: www.wallstcom.com/BitFire/251211-BitFire–Appear.docx
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