Fremont, CA – September 20th, 2022 – Blackmagic Design today announced that Blackmagic Pocket Cinema Camera 4K and Blackmagic Pocket Cinema Camera 6K digital film cameras were used to shoot the BMW web movie series “with BMW,” which was produced by the creative company bird and insect. Shuma, the director for the “with BMW” series, also used DaVinci Resolve Studio editing, color grading, visual effects (VFX) and audio post production software for post production.
The series, which began in 2020, is a collaboration with the magazine Discover Japan. The series features BMW cars as they travel around Japan with creators and artists involved in craftmanship. bird and insect, the creative company behind this popular project, produces videos, photographs and designs, including branding and PR strategies, for clients. The company has used various Blackmagic Design digital film cameras and DaVinci Resolve Studio for a number of projects in the past.
“Since this series is based on the theme of craftsmanship in Japan, I wanted to bring out a Japaneseness in colors as well. For me, the colors of Japan are more ambiguous and subtle, not like clear cut colors, and I thought that the tints produced by Blackmagic cameras would be highly compatible with such subtle expressions,” said Shuma of bird and insect.
The company created 15 “with BMW” movies so far, with Shuma involved as a director and editor for each. When shooting began in 2020, the films were shot using a Pocket Cinema Camera 4K, and from 2021, all the films were shot with a Pocket Cinema Camera 6K with post done in DaVinci Resolve Studio.
Shuma said, “We introduce a variety of creators each time. One of the recent episodes for this project is the visit of a virtual human, imma, to the studio of glass artist Mr. Kenichi Sasakawa. She drives a BMW to his studio. We are in charge of all of the production and post production except the compositing process.”
“The shooting days for one episode are about three days, including time for location scouting, so it’s pretty busy. The crew is only three, including me, the DoP and the drone operator/photographer, so we can’t bring in a lot of equipment. We can hardly set up any lights, so we often shoot using any lights available at the location and natural light. Therefore, the performance of the Pocket Cinema Cameras and their ability to retain color data helps us a lot.”
Shuma continued: “When I switched from the Pocket Cinema Camera 4K to the 6K model, I really felt the difference in resolution. The subtlety of the images increased, and it’s more like looking at a photograph. I create the LUTs with DaVinci Resolve in advance of the shoot and use them with all of the Pocket Cinema Cameras.”
This project is mainly live action with very little use of effects and emphasizes the beauty of the footage itself. Shuma is particular about the colors for this project, and he edits and grades the footage with DaVinci Resolve Studio by himself.
“DaVinci Resolve is very compatible with the MacBook Pro. I travel a lot, and the combination of the MacBook Pro and DaVinci Resolve Studio allows me to work comfortably through the entire process anywhere I go,” said Shuma. “Compared to when this project began, the concept of the work has gradually changed, and the color palette has changed accordingly. Before, I used to make the look a little brighter. Now, the look is a little darker and more bluish. The beauty of Pocket Cinema Cameras is that I can bring out the colors the way I want them.”
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com
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