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BMG’s Systems Integration Team Banks on AJA Gear for UBS Install

Companies, educational institutions, and live event organizers around the world raced to revamp their content creation strategies during the pandemic and virtualize a range of activities – from internal training and communications to delivering dynamic content to remote audiences. Close to the trend, live production company Broadcast Management Group (BMG) saw a sharp rise in customers looking to create in-house production studios, whether for internal distribution or for sharing live and on-demand content via a public website or social media streaming platform. Although BMG’s client applications run the gamut – from entertainment and sports productions to finance, hotels, fitness and beyond – AJA technology is part of nearly every design, including the company’s latest install for multinational investment bank and services company UBS.

“We recommend technology that we know will be a stalwart in the field, which is part of why I love AJA gear so much; it’s earned a reputation for being some of the most solid tech in broadcasting,” shared BMG SVP of Engineering and UBS Project Lead Megan Kirst. “Whenever possible, I like to use AJA routers, audio embedders/disembedders, and Mini-Converters because I know they’ll perform well for our customers. Having an embedder fail in the middle of a live production just isn’t an option for our clients, and with AJA, that’s never a worry, plus, AJA support is quick and stellar in the rare chance a client experiences any issues.”

 

UBS approached BMG to envision a complete studio that would allow it to produce and deliver live content to team members located across the globe. Although a large majority of content is currently training-based, BMG designed the workflow to be flexible and support content delivery outside the organization should the need arise in the future.

The studio design includes four cameras, with feeds running through an AJA KUMO 6464 3G-SDI router and into decoders, then back through KUMO and into a video conferencing solution. 30 AJA openGear OG-3G-AMAs and three AJA OG-X-FR openGear 2RU rackframes are also integrated, enabling audio embedding/disembedding as needed in the workflow. AJA Hi5 and HA5 Mini-Converters support conversion between HD-SDI and HDMI within the studio.

BMG is the leader in designing, building, and operating facilities around centralized technology and decentralized production teams. The UBS setup is designed to support remote production (REMI), so that the UBS team can control it from anywhere in the world. Typically, presenters use the studio to live stream presentations on currency, market trends, charts, and more. All the content is distributed to employees through UBS’ internal IP network as a live H.265 stream and made available for on-demand viewing post-stream.

In developing the installation parameters, BMG surveyed UBS on their goals and existing equipment arsenal, and then determined the timeline and urgency. Once all the details were fleshed out, Kirst and team built out an equipment list based on the budget. After receiving the greenlight from UBS to move ahead, the design phase kicked off, followed by the pre-build. BMG began the install as soon as the equipment arrived on site and then began training.

As technology continues to progress, Kirst expects projects to grow increasingly complex, with AJA gear remaining key for successful implementations. She concluded, “Emerging technologies and trends like IP and AR/VR are moving so fast and introduce new challenges and opportunities for our team. We’re thankful that amidst all the unknowns that come with navigating new workflows, we can always count on our AJA gear to remain a steady workhorse for routing, conversion, and audio embedding/disembedding.”

About AJA KUMO Routers

KUMO routers provide a convenient dense routing solution in lightweight form factors for use in facilities, OB trucks, post suites and more. KUMO is available in multiple connector densities, in 3G-SDI and 12G-SDI options. KUMO is easy to update, configure, and control with optional Control Panels for quick physical access for source and destination routing, with convenient USB ports, plus all models offer integrated web browser access across a network over the built in Ethernet connections. www.aja.com/family/routers.

About AJA openGear Cards

For critical broadcast and IP applications, AJA openGear compatible converter cards provide the highest levels of quality and reliability for use in openGear frames including the new AJA OG-X-FR. AJA offers cards for video and audio over IP, infrastructure, HDMI/SDI conversion, scan conversion, Fiber conversion and scaling. All AJA openGear cards are DashBoard software compatible, allowing easy configuration and control. www.aja.com/family/opengear

About AJA Mini-Converters                                                                                

From production to post and live events, AJA Mini-Converters offer the most complete range of compact, standalone conversion and infrastructure solutions, designed to the highest standards in reliability and quality. Our converters cover a full range of 4K, HD and SD capabilities to meet your needs.

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast and post-production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

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